Teen Mental Health

Teens today are overwhelmed — by school, social pressure, their digital lives, and by conflicting messages they hear about mental health, both helpful and harmful, which can leave them feeling stuck. At the same time, one thing is true: teens already have countless ways they cope with their feelings and care for their minds, even if they don’t always recognize them.

Zill puts mental health back in teens’ hands by helping them name the everyday actions they take to support their wellbeing. It’s a simple reminder that mental health is something we can impact through our own choices, habits and actions — big and small, on good days and on hard ones. The examples featured in the campaign PSAs reflect real ways teens already care for their minds. By giving a name to these moments, the campaign highlights that whether it’s a good day, a bad day, or a whatever day, there’s always a moment to zill.

Zill (verb): Any action to show love to your mind on good, bad, or whatever days.

At zill.org and @letszill on social, teens can find what works for them and explore expert-vetted resources and relatable examples of how to show love to their minds.

Zill is part of Ad Council’s “Love, Your Mind” initiative, a broader effort to shift culture around mental health. It’s supported by the Arthur M. Blank Family Foundation.