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We tell stories that move people
Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.

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Latest Campaigns
Racial Justice
Systemic racism in our country means that Black Americans face racial injustice, discrimination and inequality every day. PSAs from Black Lives Matter ask us to remember George Floyd and the many Black lives lost to police brutality and racial injustice. Together, we can support the #BlackLivesMatter movement in the fight for justice and the end of systemic racism.
June 10, 2020
Community
This campaign highlights the need for families for the 123,000 teens in the U.S. foster care system.
This campaign encourages caregivers to care not only for their loved ones, but also for themselves.
The census determines over $1 trillion in federal spending each year for programs that help give children a strong start in life. But the number of young children left uncounted is large and growing: in 2010, an estimated 1 in 10 children under age 5 were missed—that’s more than 2 million uncounted children.
Education
She Can STEM inspires middle school girls to stay in STEM by showcasing female role models across a variety of STEM fields.
The Saving for Retirement campaign empowers people to take control of their financial futures.
Everyone needs a support system of people who care, and that starts with you. By running these PSAs, you will help people find the resources they need to succeed and connect them to a better tomorrow.
ENVIRONMENT
Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at DiscoverTheForest.org or DescubreElBosque.org.
When we recycle, we create something new. Shampoo bottles transform into
hairbrushes. Body wash bottles become toothbrushes. Toilet paper rolls turn into tissue boxes.

Our campaign inspires Americans to create new things by recycling common kitchen plastics — showing what we can create when we all work together to turn trash into treasure.
For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest-running PSA campaign.

Smokey’s message remains relevant today, as nearly nine out of ten wildfires nationwide are caused by humans and can be prevented. Additionally, during these unprecedented times, spending time outdoors has never felt more valuable. Whether we’re passing the time in public lands or in our own backyards, we all have a role to play in keeping our safe places safe by acting responsibly and doing our part to help prevent wildfires.

For tips on safe recreation, visit BeOutdoorSafe.org and for more information on wildfire prevention, visit SmokeyBear.com.
SAFETY
The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness that many teens experience daily. While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if that wasn’t their intent.

New Because of You PSAs encourage teens to reflect on the power of their words and actions and consider their long-lasting effect on others. By supporting the campaign, you can help to inspire teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Motor vehicle crashes are a leading cause of death for children under 13. PSAs show parents how their love for their children extends to car safety. This means knowing the right seat for their child’s age and size - from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts - and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: NHTSA.gov/TheRightSeat
HEALTH & WELLNESS
Close family members know their loved ones best, and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong.

For those with Alzheimer’s and their family members, an early diagnosis can help decrease the burden of the disease by allowing more time for critical care planning. That’s why it’s so important to have these conversations.

To tell real, relatable stories of families who have benefited from early detection we created the “Our Stories” campaign in partnership with the Alzheimer’s Association. The campaign empowers people to have these critical conversations with loved ones when they notice something is different. The website Alz.org/OurStories offers families helpful tools and resources, including information on the disease and the benefits of an early diagnosis, as well as interactive conversation starters.
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Research shows that early diagnosis and early intervention is crucial; it can translate to a lifetime of impact by supporting healthy development, improved communication, and overall positive outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit Coronavirus.gov.

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