We tell stories that move people
Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.
Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.
Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.
MEDIA PLANNING
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Latest Campaigns
Paths to Recovery
In 2021, 46 million people ages 12 and older in the U.S. had a substance use disorder. But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them.
November 1, 2023
Health & Wellness
Community
Adoption from Foster Care
This campaign highlights the need for families for the 117,000 teens in the U.S. foster care system.
Diversity & Inclusion
This campaign encourages caregivers to care not only for their loved ones, but also for themselves.
Transforming Hiring & Diversifying Talent
This campaign helps Employers and workers Skilled Through Alternative Routes (STARs) tear the paper ceiling.
Education
High School Equivalency
This campaign connects nearly two million people with free adult education classes to help them earn their high school equivalency.
Saving for Retirement
The Saving for Retirement campaign empowers people to take control of their financial futures.
ENVIRONMENT
Wildfire Prevention
The Wildfire Prevention campaign encourages responsibly and doing our part to help prevent wildfires.
HEALTH & WELLNESS
Adult Mental Health
This campaign inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships.
Alzheimer's Awareness
This campaign encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones so they can get help.
Type 2 Diabetes Prevention
These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes.
SAFETY
Buzzed Driving Prevention
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel.
Emergency Preparedness
This campaign encourages, educates, and empowers families to develop their own emergency preparedness plans.
Safe Gun Storage
The End Family Fire campaign highlights the importance of safe gun storage and introduces the term “family fire,” giving a name to any shooting that involves an improperly stored or misused gun found in the home.