public service announcements
We tell stories that move people
Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.

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Latest Campaigns
Caregiver Assistance
There are 48 million unpaid family caregivers in the United States, many of whom provide up to 23 hours of care a week, equivalent to the time commitment of an unpaid, part-time job. Navigating the COVID-19 pandemic has exacerbated the stress, isolation, and anxiety that many caregivers face. New PSAs encourage them to visit aarp.org/caregiving for free mental health and self-help resources so that they can better care for themselves and their loved ones during these challenging times.
June 4, 2018
Community
This campaign highlights the need for families for the 123,000 teens in the U.S. foster care system.
This campaign encourages caregivers to care not only for their loved ones, but also for themselves.
Education
She Can STEM inspires middle school girls to stay in STEM by showcasing female role models across a variety of STEM fields.
Everyone needs a support system of people who care, and that starts with you. By running these PSAs, you will help people find the resources they need to succeed and connect them to a better tomorrow.
The Saving for Retirement campaign empowers people to take control of their financial futures.
ENVIRONMENT
Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at DiscoverTheForest.org or DescubreElBosque.org.
When we recycle, we create something new. Shampoo bottles transform into hairbrushes. Body wash bottles become toothbrushes. Toilet paper rolls turn into tissue boxes.

Our campaign inspires Americans to create new things by recycling common kitchen plastics — showing what we can create when we all work together to turn trash into treasure.
For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest-running PSA campaign.

Smokey’s message remains relevant today, as nearly nine out of ten wildfires nationwide are caused by humans and can be prevented. Additionally, during these unprecedented times, spending time outdoors has never felt more valuable. Whether we’re passing the time in public lands or in our own backyards, we all have a role to play in keeping our safe places safe by acting responsibly and doing our part to help prevent wildfires.

For tips on safe recreation, visit BeOutdoorSafe.org and for more information on wildfire prevention, visit SmokeyBear.com.
HEALTH & WELLNESS
Close family members know their loved ones best, and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation—even when they know something is wrong.

For those with Alzheimer’s and their family members, an early diagnosis can help decrease the burden of the disease by allowing more time for critical care planning. That’s why it’s so important to have these conversations.

To tell real, relatable stories of families who have benefited from early detection we created the “Our Stories” campaign in partnership with the Alzheimer’s Association. The campaign empowers people to have these critical conversations with loved ones when they notice something is different. The website Alz.org/OurStories offers families helpful tools and resources, including information on the disease and the benefits of an early diagnosis, as well as interactive conversation starters.
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Research shows that early diagnosis and early intervention is crucial; it can translate to a lifetime of impact by supporting healthy development, improved communication, and overall positive outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
In response to the ongoing coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – has launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public about Coronavirus. The Coronavirus Response campaign includes a variety of research-based, targeted efforts focusing on mask use, social distancing, mental health, and more. These PSAs are intended to reach individual communities with messaging that resonates and addresses each audience’s unique motivators and barriers to action. Specific audiences include all Americans, conservatives, Black Americans, Hispanic Americans and Gen Z.

Share these critical messages to help educate the public during this unprecedented time. For more information, visit Coronavirus.gov.
SAFETY
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Motor vehicle crashes are a leading cause of death for children under 13. PSAs show parents how their love for their children extends to car safety. This means knowing the right seat for their child’s age and size - from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts - and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: NHTSA.gov/TheRightSeat

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