We tell stories that move people
Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.
Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.
Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.
MEDIA PLANNING
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Latest Campaigns
Paths to Recovery
In 2021, 46 million people ages 12 and older in the U.S. had a substance use disorder. But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them.
November 1, 2023
Health and Wellbeing
Community and Opportunity
High School Equivalency
This campaign highlights the impact that going back to school and getting your High School Equivalency can have on your loved ones and community.
Love Has No Labels
Love Has No Labels is a movement to promote equality for all Americans. We believe love is the most powerful force to bring people together.
Skills-First Hiring
This campaign helps Employers and workers Skilled Through Alternative Routes (STARs) tear the paper ceiling.
Gun Violence
Safe Gun Storage
End Family Fire highlights the importance of safe gun storage and introduces the term "family fire," giving a name to a shooting that results from someone misusing an unsecured firearm from the home.
Youth Gun Violence Prevention
The Youth Gun Violence Prevention campaign, Agree to Agree, raises awareness of a pressing health crisis impacting youth: gun violence. From parents, gun owners, non-gun owners, gun violence survivors, health care professionals and more, we agree that gun violence shouldn’t be the leading cause of death for children and teens.
Health & Wellbeing
Adult Mental Health
This campaign inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships.
Alzheimer's Awareness
This campaign encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones so they can get help.
Type 2 Diabetes Prevention
These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes.
Safety and Preparedness
Buzzed Driving Prevention
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel.
Saving for Retirement
According to a recent AARP study, roughly one in five adults in the United States report having no retirement savings. America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.
Wildfire Prevention
For more than 80 years, Smokey Bear has taught us about our role in preventing unwanted, human-caused wildfires and protecting our nation’s beautiful wildlands. His powerful message, “Only you can prevent wildfires” is at the heart of America’s longest-running PSA campaign.