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We tell stories that move people
Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans.

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Latest Campaigns
Coronavirus Response
In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
March 17, 2020
Health & Wellness
Community
This campaign highlights the need for families for the 123,000 teens in the U.S. foster care system.
This campaign encourages caregivers to care not only for their loved ones, but also for themselves.
The census determines over $1 trillion in federal spending each year for programs that help give children a strong start in life. But the number of young children left uncounted is large and growing: in 2010, an estimated 1 in 10 children under age 5 were missed—that’s more than 2 million uncounted children.
Education
She Can STEM inspires middle school girls to stay in STEM by showcasing female role models across a variety of STEM fields.
The Saving for Retirement campaign empowers people to take control of their financial futures.
Everyone needs a support system of people who care, and that starts with you. By running these PSAs, you will help people find the resources they need to succeed and connect them to a better tomorrow.
ENVIRONMENT
Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment.

Our campaign encourages parents and caregivers to reconnect with their family and nature by experiencing it firsthand. Immersive and restorative experiences are available in urban parks, green spaces, and preserves. Through exploration of local forests and parks, kids can build a lifelong connection to nature.

The campaign connects families to green spaces in their neighborhood by entering their zip code at at DiscoverTheForest.org or DescubreElBosque.org.
When we recycle, we create something new. Shampoo bottles transform into
hairbrushes. Body wash bottles become toothbrushes. Toilet paper rolls turn into tissue boxes.

Our campaign inspires Americans to create new things by recycling common kitchen plastics — showing what we can create when we all work together to turn trash into treasure.
For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest- running PSA campaign.

Smokey Bear reminds everyone who spends time outdoors that preventing a human-caused wildfire is their personal responsibility. While great strides have been made in preventing human-caused wildfires, he still needs help. So t o ensure Smokey’s important message is heard throughout the country, celebrities from Sam Elliott to Stephen Colbert have lent their voices .

Our campaign directs people to www.SmokeyBear.com for wildfire prevention tips.

To learn more about Smokey Bear and the longest-running PSA campaign in history, please visit Story of Smokey.
SAFETY
The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness that many teens experience daily. While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if that wasn’t their intent.

New Because of You PSAs encourage teens to reflect on the power of their words and actions and consider their long-lasting effect on others. By supporting the campaign, you can help to inspire teens to create a more empathetic and inclusive culture around them.
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Motor vehicle crashes are a leading cause of death for children under 13. PSAs show parents how their love for their children extends to car safety. This means knowing the right seat for their child’s age and size - from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts - and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: NHTSA.gov/TheRightSeat
HEALTH & WELLNESS
Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between four and five—and studies indicate that age is even higher for low-income and minority children.

Early diagnosis and treatment can translate into a lifetime of impact by supporting improved communication, healthy development, and overall healthy outcomes later in life. Our bilingual campaign featuring Julia, the four-year-old Sesame Street Muppet with autism, shows viewers that the more her family and friends understand her world, the brighter she shines.
Nearly half of all adults in the United States have high blood pressure, and 50% of those with high blood pressure do not have their condition under control. Uncontrolled high blood pressure can lead to heart attack, stroke, and other serious health issues. However, people with high blood pressure can create a treatment plan with their doctor that can help reduce their risk. The campaign, featuring real survivors of heart attack and stroke, encourages people to talk with their doctor to create or evolve a treatment plan and to start taking the right steps at ManageYourBP.org.
Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, the approximately eight million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.

“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Since the campaign’s launch in August 2017, 31% of quiz respondents have been eligible for a low-dose CT scan.

The campaign has saved lives and continues to educate.

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