News & Press Releases

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Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally
July 29, 2020
API Individuals Come Together in PSA to “Fight the Virus. Fight the Bias.” Developed by Filmmaker Alan Yang and the Ad Council
July 21, 2020
New York Shares Message with Nation to Promote Mask Wearing and to Help Stop the Spread of the Virus To Reach as Many Americans as Possible with Vital Wear a Mask Information, New York Partnered with Producer Jane Rosenthal, Director Kathryn Bigelow and the Ad Council
July 16, 2020
National initiative helps Americans “Find Something New” by pursuing education and training paths for in-demand career skills
July 14, 2020
Singh brings over 20 years of sustainability and economic development experience to the Committee to help the Ad Council identify social issues to consider for upcoming national public service campaigns
June 25, 2020
National public service advertisements highlight the risk of “family fire” amid sharp increase in gun sales
June 18, 2020
The Emmy®-Award Winning Campaign from the Ad Council and R/GA Delivers Message Against Racial Injustice with Resources for the American Public to Take Action
June 17, 2020
Washington, D.C. (May 21, 2020) – The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards.
May 21, 2020
The campaign launches “Whatever Gets You Talking,” a music video featuring rapper Akinyemi, pop icon Meghan Trainor and music and digital stars Addison Rae, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Molly Burke, mxmtoon and brothers Zach Valentine and Pat Ramirez
May 14, 2020
As part of Mental Health Awareness Month, TikTok videos from Jaci Butler, Parker James, Sav Palacio, Hailey Sani, Sara Schauer, Enoch True and Madison Vanderveen
May 12, 2020
Leading Creative and Media Partners Extend Ad Council’s Ongoing Coronavirus Response Efforts
May 20, 2020
Diego Scotti, EVP & Chief Marketing Officer at Verizon, is Named a Board Vice Chair
April 27, 2020
MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home
April 21, 2020
Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes
April 16, 2020
WWE Superstars Drew McIntyre, Charlotte Flair, Kofi Kingston Featured in New Videos
April 13, 2020
Leading brands, ad agencies, media companies to feature new “roof” iconography above their logos and promote public service advertisements that urge the public to stay home
April 8, 2020
New Research from the Ad Council Studying the Current Needs and Fears of the American Public Also Finds High Levels of Gratitude and Hope
April 8, 2020
OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S.
March 27, 2020
Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging
March 25, 2020
New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.
March 17, 2020
Multichannel responsible drinking effort will focus on buzzed driving prevention
March 5, 2020
The month-long partnership marks the campaign’s and the Ad Council’s first-ever video game collaboration featuring an in-game integration
January 30, 2020
Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities
December 13, 2019
Hosted by Ellie Kemper, the event raised over $5.8 million for national social good campaigns, honoring Johnson & Johnson Chairman and CEO Alex Gorsky
December 6, 2019
The ‘Saved By The Scan’ campaign has saved lives and continues to educate high-risk former and current smokers about the importance of getting screened for lung cancer
November 7, 2019
Successful campaign has helped connect more than 32,000 children and youth with adoptive families, now in its 15th year, uses real stories to inspire future prospective parents to consider adoption from foster care
October 23, 2019
New Finish Your Diploma advertising campaign showcases inspiring, real stories of people who have completed their degree as adults with the support of teachers, family and friends
October 17, 2019
Jacki Kelley of Dentsu Aegis Network Announced as Vice Chair
October 16, 2019
Report reveals top messages to drive voter engagement for Gen Z, millennial, Gen X and baby boomer generations
February 27, 2020
More than 60 leaders from across the media, marketing and advertising industries signed pledge including Jack Dorsey, David Droga, Gary Vaynerchuk, Wendy Clark, Marla Kaplowitz, David Fischer and Bill Koenigsberg
September 19, 2019
Additional partners activating throughout Suicide Prevention Awareness Month include Billboard, Café Grumpy, Facebook, Goodtype, Initiative, Reddit, Snap and UPROXX
September 5, 2019
Annual conference where social good organizations vie for the donated time, talent, and platforms of business leaders from across industries returns for a second year at WORLDZ
August 21, 2019
Beloved Wildfire Prevention Icon Rings in Birthday Alongside Fans, Celebrities
August 9, 2019
Research to focus on Generation Z, Millennials, Generation X, and Baby Boomers and will include message testing to inform communications programs designed to increase voter engagement
July 31, 2019
New video PSAs aim to lower the age of diagnosis by empowering parents to understand the signs of autism
July 23, 2019
New arm of the business will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change
July 22, 2019
Sony Pictures Animation and Rovio Entertainment join the Ad Council to launch new PSAs reminding girls that there's no limit to what they can achieve with STEM
July 16, 2019
Dora and the Lost City of Gold joins Ad Council and the USDA Forest Service to launch new PSAs highlighting the many adventures one can find in the forest
July 9, 2019
NEW YORK, NY, July 1, 2019 – David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council’s Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year.
July 1, 2019
First PSA to Win the Emmy in the Outstanding Commercials Category, the “Dancing Skeletons” Viral Hit was Created by Ad Council, R/GA, and Mindride
September 12, 2016