News & Press Releases

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New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities
October 19, 2021
NEW YORK, NY, October 13, 2021 — The Ad Council announced today that its 67th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both in-person and streamed online, with the in-person gathering held at the Glasshouse in New York City on December 2, 2021. Platinum sponsors include Adobe, Comcast NBCUniversal, Disney Ad Sales, Facebook, Google and Verizon.
October 13, 2021
Nearly a third of Black and Hispanic adults in the U.S. are undecided about flu vaccination this season due to perceived lack of susceptibility and questions around how the flu shot interacts with COVID-19 vaccines
October 12, 2021
This Suicide Prevention Month, Brady and the Ad Council Launch “Service Never Stops” PSAs from Facebook Creative Shop and Gig Line Media
September 23, 2021
25 Million Eligible Americans Still Undecided, Young Adults and Parents of Teens Are Critical to Vaccine Acceptance
September 21, 2021
This Child Passenger Safety Week, New PSAs Highlight the Importance of Choosing the Right Car Seat or Booster Seat for a Child’s Age and Size
September 20, 2021
On the heels of the IPCC’s latest report, new campaign responds to research finding that 60% of Americans are concerned about climate change, but only 14% talk about it often
September 14, 2021
Campaign taps creators Anna Wannquist, Donovan Beck, Jamie Grace, Maleah Whitten, Phillip Vu, Pink Sweat$, Sedona Prince, and Tessa Violet to encourage friends to start and continue conversations about mental health this September
September 9, 2021
With a Message of Hope and Unity, the Pope and Six Cardinals and Archbishops from North, Central and South America are Featured in a New PSA Reaching Global Audiences
August 18, 2021
New campaign spotlights 211 helpline and encourages Americans to utilize the resource for assistance accessing federal, state and local aid
July 14, 2021
From Tragedy to Triumph, the New Short-Form Documentary Illustrates the Enduring Legacy of the Men Involved in the Study and its Impact on Public Health
June 30, 2021
Ahead of Father’s Day, Latest PSAs Inspire Dads to Feel More Confident and Involved as Parents
June 16, 2021
New York, NY, June 15, 2021 – The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), today launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing, and hand washing.
June 15, 2021
Washington, D.C., June 10, 2021 – Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other and with the outdoors. The PSAs culminate in a singular ask: make the forest part of your family’s story.
June 10, 2021
Washington, D.C. (May 20, 2021) – The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips to keep in mind when spending time outdoors. The public service advertising (PSA) campaign emphasizes the role we each play in keeping our safe places safe when enjoying the outdoors this Memorial Day and beyond. As part of the ongoing “Be Outdoor Safe” initiative, the PSAs include wildfire prevention and outdoor safety tips that anyone can use to help protect our public lands.
May 20, 2021
With their unique barriers to vaccination, nearly half (45%) of young adults in America do not feel that they know enough to guide their decision about getting a COVID-19 vaccine
May 13, 2021
The campaign partners with TikTok and Instagram stars Bryce Xavier, Dani Donovan, GegetheJing, Joyce Wert, Liya Hizkias and Shahem, musical group lovelytheband, musicians Alaina Castillo, Daya, Elle Winter, Jensen McRae and Kat Cunning, mental health experts and more to encourage mental health conversations this May
May 11, 2021
When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at, which also offers free expert-vetted resources to guide conversations.
April 29, 2021
Communications Industry Leaders Commit Their Support to Advancing Social Good through Communications
April 26, 2021
Industry veteran will lead the Ad Council’s diversity, equity and inclusion efforts
April 5, 2021
“It’s Up to You” Vaccination Education PSA to Premiere During “56th Academy of Country Music Awards™" Broadcasting Live from Nashville on Sunday, April 18 at 8 p.m. ET/7 p.m. CT on CBS
April 1, 2021
New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson’s new cover of “I’ll Be Seeing You”
March 23, 2021
Ahead of spring outdoor recreation season, the U.S. Department of Agriculture’s Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertisement (PSA) from Smokey Bear’s Wildfire Prevention campaign encouraging Americans to explore nature responsibly by taking steps to prevent wildfires.
March 22, 2021
New partnership urges Americans to have meaningful conversations with one another despite their differences
March 2, 2021
Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic
February 25, 2021
The Ad Council, Business Roundtable, CDC Foundation, de Beaumont Foundation and Robert Wood Johnson Foundation join forces to empower business community, address health inequities
February 18, 2021
Austin Powers, Casablanca, Harry Potter, The Lord of the Rings, and others are reimagined with characters wearing face masks in new PSA to air across the WarnerMedia ecosystem
February 10, 2021
Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions Q&A Video Series Features Introduction from Dr. Anthony Fauci
January 12, 2021
New York, NY, January 6, 2021 – Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council’s Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022.
January 6, 2021
Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions Q&A Video Series Features Introduction from Dr. Anthony Fauci
December 29, 2020
Together with Complex Networks, the Ad Council, CDC launch shareable safety tips, as COVID-19 cases continue to rise throughout the country
December 9, 2020
Now in its 16th year, this successful campaign has contributed to the more than 870,000 children and youth that have been adopted from the U.S. foster care system
December 8, 2020
Broad coalition convenes to promote welcoming attitudes and actions in communities across America
December 3, 2020
With many Americans not yet committed to getting a COVID-19 vaccine when available, leaders in communications, policy and health unite to create a research-driven public education campaign
November 23, 2020
National integrated effort, created by dentsumcgarrybowen, to provide information and resources at new website that will help Americans address mental health challenges
November 23, 2020
New partnership kicks off with a fully integrated PSA promoting diversity and inclusion
November 18, 2020
Research indicates COVID-19 had a nominal impact on rate of loneliness worldwide but significantly increased unhappiness; Younger people (ages 18-34) are more than twice as likely to suffer from loneliness, compared to adults 55+
October 20, 2020
Hayley Romer, Chief Revenue Officer and Publisher of The Atlantic, is Named Secretary of the Board
October 15, 2020
Many Americans--including nearly 40% of Black and Latinx/Hispanic adults in the U.S.--are undecided about flu vaccination this season; experts warn a severe flu season during COVID-19 could be devastating.
October 6, 2020
New Public Service Advertisements (PSAs) Highlight the Importance of Fathers Being There for Their Kids
September 23, 2020
Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement
September 17, 2020
With an unprecedented surge in gun sales and increased mental health challenges amid COVID-19, Brady and the Ad Council release new "End Family Fire" PSAs to highlight risks of suicide with unsecured firearms in the home
September 16, 2020
New research from and Seize the Awkward reveals that amid coronavirus nearly half of college (46%) and high school (47%) students feel anxious about returning to school or campus, and only a quarter feel optimistic about doing so.
September 10, 2020
New She Can STEM PSAs Celebrate Experimentation, Encourage Girls to “Dare to STEM”
September 3, 2020
Robust plan to address youth vaping includes national awareness campaign with the Ad Council, Vape-Free Schools Initiative, advocacy measures, groundbreaking research
September 1, 2020
The next phase of the #AloneTogether campaign seeks to provide facts and dispel COVID-19 myths and misinformation as students face unprecedented challenge of new school year
August 18, 2020
Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally
July 29, 2020
API Individuals Come Together in PSA to “Fight the Virus. Fight the Bias.” Developed by Filmmaker Alan Yang and the Ad Council
July 21, 2020
New York Shares Message with Nation to Promote Mask Wearing and to Help Stop the Spread of the Virus To Reach as Many Americans as Possible with Vital Wear a Mask Information, New York Partnered with Producer Jane Rosenthal, Director Kathryn Bigelow and the Ad Council
July 16, 2020
National initiative helps Americans “Find Something New” by pursuing education and training paths for in-demand career skills
July 14, 2020
Singh brings over 20 years of sustainability and economic development experience to the Committee to help the Ad Council identify social issues to consider for upcoming national public service campaigns
June 25, 2020
National public service advertisements highlight the risk of “family fire” amid sharp increase in gun sales
June 18, 2020
The Emmy®-Award Winning Campaign from the Ad Council and R/GA Delivers Message Against Racial Injustice with Resources for the American Public to Take Action
June 17, 2020
Washington, D.C. (May 21, 2020) – The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards.
May 21, 2020
The campaign launches “Whatever Gets You Talking,” a music video featuring rapper Akinyemi, pop icon Meghan Trainor and music and digital stars Addison Rae, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Molly Burke, mxmtoon and brothers Zach Valentine and Pat Ramirez
May 14, 2020
As part of Mental Health Awareness Month, TikTok videos from Jaci Butler, Parker James, Sav Palacio, Hailey Sani, Sara Schauer, Enoch True and Madison Vanderveen
May 12, 2020
Leading Creative and Media Partners Extend Ad Council’s Ongoing Coronavirus Response Efforts
May 20, 2020
Diego Scotti, EVP & Chief Marketing Officer at Verizon, is Named a Board Vice Chair
April 27, 2020
MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home
April 21, 2020
Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes
April 16, 2020
WWE Superstars Drew McIntyre, Charlotte Flair, Kofi Kingston Featured in New Videos
April 13, 2020
Leading brands, ad agencies, media companies to feature new “roof” iconography above their logos and promote public service advertisements that urge the public to stay home
April 8, 2020
New Research from the Ad Council Studying the Current Needs and Fears of the American Public Also Finds High Levels of Gratitude and Hope
April 8, 2020
OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S.
March 27, 2020
Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging
March 25, 2020
New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit, a centralized resource that includes up-to-date information on the crisis.
March 17, 2020
Multichannel responsible drinking effort will focus on buzzed driving prevention
March 5, 2020
The month-long partnership marks the campaign’s and the Ad Council’s first-ever video game collaboration featuring an in-game integration
January 30, 2020
Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities
December 13, 2019
Hosted by Ellie Kemper, the event raised over $5.8 million for national social good campaigns, honoring Johnson & Johnson Chairman and CEO Alex Gorsky
December 6, 2019
The ‘Saved By The Scan’ campaign has saved lives and continues to educate high-risk former and current smokers about the importance of getting screened for lung cancer
November 7, 2019
Successful campaign has helped connect more than 32,000 children and youth with adoptive families, now in its 15th year, uses real stories to inspire future prospective parents to consider adoption from foster care
October 23, 2019
New Finish Your Diploma advertising campaign showcases inspiring, real stories of people who have completed their degree as adults with the support of teachers, family and friends
October 17, 2019
Jacki Kelley of Dentsu Aegis Network Announced as Vice Chair
October 16, 2019
Report reveals top messages to drive voter engagement for Gen Z, millennial, Gen X and baby boomer generations
February 27, 2020
More than 60 leaders from across the media, marketing and advertising industries signed pledge including Jack Dorsey, David Droga, Gary Vaynerchuk, Wendy Clark, Marla Kaplowitz, David Fischer and Bill Koenigsberg
September 19, 2019
Additional partners activating throughout Suicide Prevention Awareness Month include Billboard, Café Grumpy, Facebook, Goodtype, Initiative, Reddit, Snap and UPROXX
September 5, 2019
Annual conference where social good organizations vie for the donated time, talent, and platforms of business leaders from across industries returns for a second year at WORLDZ
August 21, 2019
Beloved Wildfire Prevention Icon Rings in Birthday Alongside Fans, Celebrities
August 9, 2019
Research to focus on Generation Z, Millennials, Generation X, and Baby Boomers and will include message testing to inform communications programs designed to increase voter engagement
July 31, 2019
New video PSAs aim to lower the age of diagnosis by empowering parents to understand the signs of autism
July 23, 2019
New arm of the business will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change
July 22, 2019
Sony Pictures Animation and Rovio Entertainment join the Ad Council to launch new PSAs reminding girls that there's no limit to what they can achieve with STEM
July 16, 2019
Dora and the Lost City of Gold joins Ad Council and the USDA Forest Service to launch new PSAs highlighting the many adventures one can find in the forest
July 9, 2019
NEW YORK, NY, July 1, 2019 – David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council’s Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year.
July 1, 2019
Many Americans--including nearly 40% of Black and Latinx/Hispanic adults in the U.S.--are undecided about flu vaccination this season; experts warn a severe flu season during COVID-19 could be devastating.
October 6, 2020
First PSA to Win the Emmy in the Outstanding Commercials Category, the “Dancing Skeletons” Viral Hit was Created by Ad Council, R/GA, and Mindride
September 12, 2016