Skip to content
Safety

Buzzed Driving Prevention

The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.
Share Campaign
Share Article
Share Article
Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
NBC Universal, INTEG:Advisors, Wordsworth & Booth, Ad Council Creative Studio, Windy City

Assets

Television
Language
Target Audience
Sort by: Sort by:
  • 1

    Catch a Ride

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    For the Stans

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Bathroom Boy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Trying to Sober Up

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Waterboy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Radio
Language
Target Audience
Sort by: Sort by:
  • 2

    Play-by-Play

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Love Fest

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Banner Print
Language
Target Audience
Sort by: Sort by:
  • 1

    The Question

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Out Of Home
Language
Sort by: Sort by:
  • 1

    The Question

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Coaster

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Online Video
Language
Target Audience
Sort by: Sort by:
  • 6

    Catch a Ride

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    For the Stans

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 3

    Time To Sober Up

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Waterboy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Bathroom Boy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color: