
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men ages 21 to 34 to recognize all they put at risk when they drive after drinking, and highlights that their decisions can impact both themselves and their loved ones.
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men ages 21 to 34 to recognize all they put at risk when they drive after drinking, and highlights that their decisions can impact both themselves and their loved ones.
Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
NBC Universal, MEL, Ad Council Creative Studio, Curiosity, Block and Tackle, Windy City
Assets
Television
Radio
Banner
Print
Out Of Home
Online Video
Live Announcer Copy
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