Safety

Buzzed Driving Prevention

The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.

Share Campaign

Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
NBC Universal, Ad Council Content Studio, Wordsworth & Booth, Block and Tackle, Advisors, INTEG, NBCU Creative Innovation Agency, HYFN, OMD NY

Assets

Television
Language
Target Audience
Sort by: Sort by:
Radio
Language
Target Audience
Sort by: Sort by:
Banner Print
Language
Target Audience
Sort by: Sort by:
Out Of Home
Language
Target Audience
Sort by: Sort by:
Online Video
Language
Target Audience
Sort by: Sort by: