Media Planning

Welcome to our Media Planning page, a resource for Ad Council’s trusted media partners to explore and access our latest PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout the year. With the support of our media partners, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
Mental Health Awareness
May is Mental Health Awareness Month. Throughout the month, run these PSAs together to empower Americans, from middle schoolers and teens to caregivers, to care for their mental health.
Q2 Priorities
Caregiver Assistance
There are 48 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once—it starts with simple things like scheduling a doctor’s visit or helping with daily errands, then gradually expands until it becomes a major commitment. On average, caregivers provide 23 hours of care a week, the equivalent of an unpaid, part-time job.

AVAILABLE STARTING: April 6th

TARGET: Veteran or military caregivers
English: Print
Spanish: Print
English: Print
Spanish: Print
Disaster and Crisis Relief
As part of Ad Council's longstanding commitment to respond to major natural disasters and crises, we are launching new evergreen work calling on the public to support refugees. This comes at a time when the global refugee crisis is reaching unprecedented levels - with millions of families displaced in South Sudan, Syria, Afghanistan, and, most recently, Ukraine.

New creative directs audiences to SupportCrisisRelief.org where our partner on this effort, USA for UNHCR (The UN Refugee Agency) will offer ways audiences can help, from cash donations to supporting and connecting with refugees in the U.S. and more.

AVAILABLE STARTING: Early/mid-May

TARGET: Adults, Charitable givers, all demographics
English: Online Video, Print, Banner
English: Online Video, Print, Banner
Discovering Nature
Discovering Nature
Stories come to life at local parks and forests. They're places full of wonder, where imagination thrives, stories come to life, and memories are made. Our campaign encourages Latino and Black parents and caregivers to make the forest part of their family’s story by experiencing nature firsthand.

AVAILABLE STARTING: May/June

TARGET: Parents or Caregivers of Children 8 -12
English: TV, OOH, Print, Radio, Banner
English: TV, OOH, Print, Radio, Banner
DiversityInclusion_hero
Diversity & Inclusion
New Love Has No Labels creative will seek to combat bias, discrimination, and injustice among communities most marginalized by promoting love and inclusion. Launching in June during Pride Month, these PSAs will feature real, everyday people who demonstrate that tragedy and hate can lead to love; and Love Lives On through our individual and collective actions.

AVAILABLE STARTING: June 20th

TARGET: Adults 18+
English: TV, Online Video, Print, OOH, Digital
English: TV, Online Video, Print, OOH, Digital
Drug-Impaired Driving Prevention
New creative works to authentically encourage our target of men 18-34 to never drive while high, framed by the culturally and seasonally relevant moment that 4/20 represents.

AVAILABLE STARTING: Late March/Early April

TARGET: Men ages 18–34
English: TV, Digital
English: TV, Digital
Emergency Preparedness

Yearly devastating tornados and flooding have heightened the need to prepare for natural disasters. PSAs, available in both English and Spanish, convey that if you can plan for special events in your life, you can plan to protect yourself and your loved ones during a disaster. Audiences can learn more at Listo.gov/plan or Ready.gov/plan.

NOW AVAILABLE

TARGET: Latino parents/caregivers
English: TV, Radio, Banner, Print, and OOH
Spanish: TV, Radio, Banner, Print, and OOH
English: TV, Radio, Banner, Print, and OOH
Spanish: TV, Radio, Banner, Print, and OOH
Empowering Girls in STEM
New creative will take girls behind-the-scenes of AMC's The Walking Dead and showcase how STEM is used to make it come to life, from costumes, set design and more.

AVAILABLE STARTING: Late April

TARGET: Middle school girls ages 11-15
English: TV
English: TV
Ending Hunger
The pandemic presented a perfect storm with long-lasting impacts: disruptions to the supply chain and increased need for help. This year, 42 million people (1 in 8) including 13 million children (1 in 6), may experience food insecurity. The lingering effects of the pandemic and increasing food prices are adding to the stress on food banks and forcing families whose budgets are tight to turn to food banks to make ends meet. New PSAs refreshes our COVID creative to continue the sense of urgency into post-pandemic era.

AVAILABLE STARTING: Late May

TARGET: Parents, 25 - 55
English: TV
English: TV
Fatherhood Involvement
New creative features WWE superstar Kevin Owens discussing the pride he feels in his children, and how he is able to overcome the challenges that all fathers face by embracing the help of others.

AVAILABLE STARTING: June

TARGET: Dads of children ages 0-18
English: TV
English: TV
Gun Safety
Access to a firearm in the home triples the risk of a suicide death, and gun suicide disproportionately affects the veteran community. Run new PSAs in June during Gun Violence Awareness Month to remind viewers to make their homes safer by storing all guns securely—locked, unloaded, and separately from ammunition.

AVAILABLE STARTING: TBD

TARGET: Gun Owners 18+, Gun Owners Who Are Veterans
English: TV, Online Video
English: TV, Online Video
High School Equivalency
For the more than 34 million American adults without a high school diploma, opportunities are limited. New creative will launch during Graduation Season to highlight the positive effects that getting your high school diploma has on your kids and family members.

AVAILABLE STARTING: May 17th

TARGET: Adults 25–34 Without a High School Diploma
English: TV, Online Video, OOH, Radio, Print
Spanish: TV, Online Video, OOH, Radio, Print
English: TV, Online Video, OOH, Radio, Print
Spanish: TV, Online Video, OOH, Radio, Print
Lung Cancer Screening
New creative will acknowledge how hard it is to quit smoking and encourages former smokers to take the next step with ensuring their lung health by getting screened for lung cancer. This campaign reinforces the importance of early detection and how the scan can detect lung cancer earlier when it is more curable. Run new creative in May for Lung Cancer Awareness Month to remind smokers, "Quitting smoking was hard. Screening for lung cancer is easy."

AVAILABLE STARTING: May 10th

TARGET: Former smokers, ages 50-80
English: TV, OOH, Print and Banners
English: TV, OOH, Print and Banners
Texting and Driving Prevention
More than nine in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. New Project Yellow Light creative is created by high school and college students to encourage their peers to avoid distracted driving.

AVAILABLE STARTING: June

TARGET: Adults 16–34
English: TV, Radio, Print, OOH, Digital
English: TV, Radio, Print, OOH, Digital
Some Frequently Asked Questions (And Answers!)
How does the Ad Council distribute PSAs?
Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
How do I stay up to date on new Ad Council PSAs?
When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
How do I find the specific PSA I'm looking for?
On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
Why do I need to register to download?
We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
Do PSAs have expiration dates?
Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
What are the general terms of use for Ad Council PSAs?
Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
How do I download Banner/Online Video assets?
To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.

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