Media Planning

In any crisis, time is precious. Those in crisis need time to think things over, to seek professional support, and to heal. But bullets move faster than people can heal. When a loved one is saying or doing things that suggest they intend to harm themselves or others, having access to a gun can create a dangerous situation.

Extreme risk laws currently exist in 21 states and Washington D.C. In Illinois, these civil orders – known as Firearm Restraining Orders (FROs) – temporarily prevent someone in crisis from purchasing or possessing firearms. By doing so, they can pause a potentially deadly situation and give someone the time they need to heal.

Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends. In new PSAs, characters from video game, Final Fantasy VII Rebirth, reflect on the importance of peer support, reminding young adults that checking in on a friend is “totally worth it!”

Who to Target: Teens and young adults ages 16-24, with emphasis on Black and Hispanic/Latine communities

Hate keeps showing up, but it will never overpower love. Love Has No Labels’ new film Love Leads celebrates the power of love, showing that love transcends boundaries, defies expectations, and always endures. Love Leads is grounded in celebrating real examples of inclusion, love, and support across identity labels.

Who to Target: General audience

In partnership with NHTSA, the Ad Council is releasing a new PSA campaign encouraging responsible driving behavior by highlighting how driving buzzed can result in devastating consequences for individuals and those around them. The new work, Your Life Sounds Great, highlights life's simple, beautiful moments to remind viewers that buzzed driving can bring all of those moments to a screeching halt. Run new PSAs to remind young men that buzzed driving is drunk driving.

Who to Target: Young men between the ages of 21 and 34

Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. A child’s body temperature rises 3-5 times faster than an adult’s does; and even at temperatures as low as 60°F, the dangers of heatstroke are especially high for children. This campaign reminds families with children that these tragedies can happen to anyone, but they are always preventable. The new creative, "Never Happens," serves as a reminder of this and encourages parents and caregivers alike to always "Stop. Look. Lock." before walking away from a vehicle to avoid children being forgotten, left inside of, of accidentally trapped inside of a car.

Who to Target: Parents and caregivers with children ages 0-5

Nearly 44 million people in America experience food insecurity. That’s nearly 1 in 7 individuals facing hunger, including 1 in 5 children. Food nourishes more than just our bodies—it also nourishes our futures. The Ending Hunger campaign highlights what we can achieve when we have reliable access to nutritious meals. Run new PSAs launching in Q2 to inspire audiences to join Feeding America in the movement to end hunger, ensuring that our neighbors facing hunger are able to access the nutritious foods we all need to thrive.

Who to Target: Parents ages 25-55

Dadication means showing up for your kids, even when it’s not easy. New #Dadication PSAs for Father’s Day celebrate the efforts young fathers make to be there for their children, even in the face of the many new experiences that fatherhood brings. These PSAs showcase the diverse experiences of real dads who share a commitment to being there for their children through all parenting triumphs and challenges.

Who to Target: Fathers with kids ages 0-18

When stored unsafely, firearms can be misused and pose a threat to loved ones. End Family Fire is releasing its first bilingual suite of creative that encourages Hispanic gun owning parents to take the next step to store all of their guns more securely.

Who to Target: Hispanic parents who own guns or live in a gun owning household