Media Planning

To increase awareness of the dangers & prevalence of fentanyl, the Real Deal on Fentanyl was created to educate young people 13-24 and arm them with lifesaving information. New creative also highlights how to reverse an opioid overdose by using naloxone nasal spray.

Who to Target: Teens 16-24

Project Yellow Light is an annual PSA scholarship competition for high school and college students that seeks to help keep roads safer by preventing distracted driving. Run the winning PSAs for the 2024 Project Yellow Light competition to remind drivers not to drive distracted.

Who to Target: Drivers ages 18-34

Since 2020, there has been an accelerated increase in individuals acquiring a gun for the first time, often driven by a desire to protect against threats outside of the home. End Family Fire’s new creative underscores that responsible gun ownership involves practicing safe gun storage to protect their homes and prevent tragedies before they happen.


Run new PSAs to encourage gun owners to store all of their guns more securely to better protect themselves and their loved ones.


Who to Target: U.S. adults ages 18+ who acquired their first gun in 2020 or later

For more than 29 million American adults without a high school diploma, opportunities are limited. Many are living in poverty, but it's not too late to go back to school. As an evolution of the Finish Your Diploma campaign, the new work, Yearbook, highlights the impact that going back to school and getting your High School Equivalency can have on your loved ones and community. Taking the steps to go back to school and get your GED can help you and your loved ones have a brighter future.


Since 2010, FinishYourDiploma.org has connected over two million people with free adult education classes to help them earn their high school equivalency so that they can connect to a better tomorrow. Visit the site to learn more about resources to help with graduation, connect with free classes, and learn more about other graduate stories.


Who to Target: Adults, 25+

1 in 10 kids use e-cigarettes which can lead to lifelong nicotine addiction and severe lung damage. The new “You’re the Best Person” PSAs highlight that parents are the best people to talk to their kids about the dangers of using e-cigarettes. Run new PSAs to empower parents to learn the important facts about youth vaping so they can have informed conversations with their kids about the risks.

Who to Target: Parents of children ages 10-14

Veterans are at higher risk for suicide compared to the general population. But there is hope – resources are available and suicide is preventable. In the new “Don’t Wait. Reach Out.” campaign PSA, we hear from Veterans and their most-important allies, their loved ones, to encourage Veterans to reach out for help before their challenges become overwhelming.

Who to Target: Veterans of the U.S. Armed Forces

Motor vehicle crashes are a leading cause of death for children under 14. For those whom restraint use was known, nearly 40% of children killed in 2022 were unrestrained. When used effectively, car seat restraints can significantly reduce the risk of fatal injury. New campaign PSAs celebrate the love that parents have for their children and shows that protecting their kids with the right seat for their age and size is the most important way to demonstrate that love. Run new PSAs to remind parents and caregivers to secure their child in the right car seat for their age and size.

Who to Target: Parents and caregivers of children ages 0-14