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Media Planning

Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout July, August, and September. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.

See other seasonal campaigns in Q3

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New Creative in Q3

Child Car Safety

Motor vehicle crashes are a leading cause of death for children under 13. With families driving more over the summer, remind parents to ensure their children are safe and protected in the right car seat for their age and size.

To ensure parents and caregivers are properly securing their children in the best car seat restraint for their age and size, they can visit NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos.

Who to Target: Parents and caregivers with children ages 0-14 years old. In addition to general market, this campaign also targets Latino segments.
Available: Early July
English OOH, Digital Banners & Radio
Spanish OOH, Digital Banners & Radio

Gun Safety

Access to a firearm triples the risk of death by suicide, and in moments of temporary crisis, safe firearm storage can prevent fatal outcomes.

End Family Fire is releasing a new suite of testimonial-style assets which will feature the stories of real gun owners who have come close to gun suicide and know the importance of safe gun storage. These assets will encourage gun owners to take action to prevent gun suicide by storing all of their firearms locked, unloaded, and away from ammunition.

Who to Target: Gun owners and those living in gun-owning households, ages 18+
Available: Early July
English Video, OOH, Radio, Banners, Digital Experience

Distracted Driving Prevention

According to NHTSA, in 2021, seven percent of drivers 15 to 20 years old involved in fatal crashes were reported as distracted.

Project Yellow Light is a video, billboard, and radio competition for high school and college students to create compelling stories, designs, and audio to convince their peers to avoid distracted driving, specifically the use of a cell phone while driving. The project was created by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. Run PSAs to remind drivers not to drive distracted.

Who to Target: Drivers ages 16-34
Available: July
English TV, Radio, OOH, Online Video

Wildfire Prevention

Nearly 9 out of 10 wildfires nationwide are caused by people and could have been prevented.

Run PSAs to celebrate Smokey and remind viewers to protect the lands they love by preventing wildfires. By following correct wildfire safety precautions, we can all do our part to prevent wildfires from happening.

Who to Target: All (General Market)
Available: July - OOH & Digital
September - TV
English TV, OOH & Digital

Alzheimer's Awareness

Hispanics are 50% more likely than non-Hispanic Whites to develop Alzheimer’s disease and are projected to have the steepest increase in Alzheimer's disease diagnoses of any ethnic group over the next 40 years. The small changes in a loved one can easily be mistaken for normal aging making them wait to act to benefit from early diagnosis.

Run these PSAs to encourage families to notice the signs and the importance of early detection for their loved ones.

Who to Target: Hispanic Pre-Care Partners (Adults 45-65 with a parent or spouse 65 or older)
Available: Early August
Spanish TV, OLV, Radio, OOH

Suicide Prevention (Teen and Young Adult Mental Health)

Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

Who to Target: Teens and young adults ages 16-24, with emphasis on Black and Hispanic/Latino communities
Available: Late August
English Video, Digital, OOH, Audio

Veterans Crisis Prevention

Veterans are at higher risk for suicide compared to the general population. But there is hope – resources are available and suicide is preventable. In the new “Don’t Wait. Reach Out.” campaign PSA, we hear from Veterans who encourage other Veterans to reach out for help before their challenges become overwhelming.

Who to Target: Veterans of the U.S. Armed Forces
Available: Early September
English Video, Radio, Print, OOH, Digital Banners

Emergency Preparedness - NYC

Run new PSAs encouraging New Yorkers to sign up for free customized emergency, mass transit, and weather alerts from Notify NYC. For more information and to sign up, visit NYC.gov/NotifyNYC or call 311.

Who to Target: 18-25 year-olds in the 5 NYC Burroughs; English + Spanish speakers
Available: September
English TV, Radio, Digital Banners, Print, OOH, Social
Spanish TV, Radio, Digital Banners, Print, OOH, Social

Emergency Preparedness

Run new PSAs encouraging older adults to assess their needs in the event of an emergency.

Who to Target: Older adults, 65+
Available: September
English TV, Radio, Digital Banners, Print, OOH, Social
Spanish TBD

Fatherhood Involvement - #Dadication

New #Dadication PSA features a gay dad sharing his story. The #Dadication campaign highlights the diverse experiences of real dads who share a commitment to being there for their kids.

Who to Target: Fathers of children ages 0 – 18
Available: Late September

Summer & Back-To-School PSAs

Buzzed Driving Prevention

The Buzzed Driving Prevention campaign reminds young men to plan ahead and catch a sober ride when they are not okay to drive and lets viewers know that driving buzzed can be just as dangerous as driving drunk.
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Prevent Hot Car Deaths

Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. Parked cars get hot, fast – and can be deadly. A child’s body temperature rises 3-5 times faster than an adult’s does, and even at temperatures as low as 60°F, a child that has been forgotten or left behind or gained access to a parked car can be at risk of heatstroke within minutes. This campaign reminds families with children that these tragedies can happen to anyone, but they are always preventable.

To learn more about how to prevent heatstroke deaths visit www.nhtsa.gov/heatstroke or www.nhtsa.gov/hipertermia.
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Youth Vaping Prevention

2.5 million kids currently use e-cigarettes, but many parents don't know that vaping can cause irreversible lung damage and lead to lifelong nicotine addiction. This campaign reminds parent of the important role they can play in preventing their kids from vaping, a message especially important during the back-to-school season.
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Q3 Seasonal Calendar

July

National Cannabis Oil Day

Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, D.C.


Run PSAs to remind males 18-34 that if you feel different, you drive different. Don't drive high. It’s dangerous, and illegal everywhere.

Hot Weather Month

July, August and September are typically the hottest months of the year, making heatstroke awareness and prevention all the more important. Utilize the new radio, OOH, and banners launched in May.

Minority Mental Health Month

Air PSAs during Minority Mental Health Awareness Month in July and beyond to encourage teens and young adults to check in with their friends about their mental health.

Wildfire Prevention Season

Run PSAs to celebrate Smokey and remind viewers to protect the lands they love by preventing wildfires.

August

Wildfire Prevention Season

Run PSAs to celebrate Smokey and remind viewers to protect the lands they love by preventing wildfires.

Hot Weather Month

July, August and September are typically the hottest months of the year, making heatstroke awareness and prevention all the more important. Utilize the new radio, OOH, and banners launched in May.

Back to School

Run PSAs to remind parents of the important role they can play in preventing their kids from vaping, a message especially important during the back-to-school season.

September

Hot Weather Month

July, August and September are typically the hottest months of the year, making heatstroke awareness and prevention all the more important. Utilize the new radio, OOH, and banners launched in May.

Suicide Prevention Month

Firearm Suicide Prevention Day, established by Brady and End Family Fire in 2022, is part of Suicide Prevention Month, and was created to educate about America's growing firearm suicide crisis and promote the importance of storing firearms safely and securely as an essential component of suicide prevention.
Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
September is Suicide Prevention Month. Air PSAs to encourage Veterans to proactively reach out for help for life challenges.

National Preparedness Month

National Preparedness Month is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time.
National Preparedness Month is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time.

Wildfire Prevention Season

Run PSAs to celebrate Smokey and remind viewers to protect the lands they love by preventing wildfires.

Back to School

Run PSAs to remind parents of the important role they can play in preventing their kids from vaping, a message especially important during the back-to-school season.

9/8-9/17: Welcoming Week

Welcoming Week is a time for organizations and communities bring together neighbors of all backgrounds to build strong connections and affirm the importance of welcoming and inclusive places in achieving collective prosperity.

9/12: Firearm Suicide Prevention Day

Firearm Suicide Prevention Day, established by Brady and End Family Fire in 2022, is part of Suicide Prevention Month, and was created to educate about America's growing firearm suicide crisis and promote the importance of storing firearms safely and securely as an essential component of suicide prevention.

9/17-9/23: Child Passenger Safety Week

Target parents and caregivers with children ages 0-14 years old. In addition to general market, this campaign also targets Hispanic segments.

9/23: Seat Check Saturday

Target parents and caregivers with children ages 0-14 years old. In addition to general market, this campaign also targets Hispanic segments.

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