Wildfire Prevention

For more than 75 years, Smokey Bear has protected our forests and promoted wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of America’s longest- running PSA campaign.

Smokey Bear reminds everyone who spends time outdoors that preventing a human-caused wildfire is their personal responsibility. While great strides have been made in preventing human-caused wildfires, he still needs help. So t o ensure Smokey’s important message is heard throughout the country, celebrities from Sam Elliott to Stephen Colbert have lent their voices .

Our campaign directs people to www.SmokeyBear.com for wildfire prevention tips.

To learn more about Smokey Bear and the longest-running PSA campaign in history, please visit Story of Smokey.

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U.S. Forest Service, National Association of State Foresters
FCB West, FCB NY, Big Star


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