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Saving for Retirement

America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

People 50 and older are the fastest growing age segment in America, and they can expect to pay for a longer retirement. Yet nearly seven in 10 Americans approaching retirement having less than a year’s income saved.

Since 2017, we have empowered adults 45 to 60 to prepare for their retirement. The Ad Council and AARP have collaborated to create "This Is Pretirement" a new national campaign that encourages those nearing retirement to plan for their financial future. This campaign directs viewers to ThisIsPretirement.org where they can take a simple quiz to help them gain clarity on their current financial situation. They’ll then receive a free, personalized retirement savings action plan to help them take control of their financial future.
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Sponsors
AARP
Agencies
22squared, JOY Collective, Wordsworth & Booth, Ad Council Creative Studio, Block and Tackle, FCB NY, Tongal, HYFN

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Television
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Radio
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Banner Print
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Out Of Home
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    Pretirement Blue

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    Pretirement

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Online Video
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    Save Ourselves

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    Your Path

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