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Safety

Distracted Driving Prevention

Using your phone while driving is dangerous. According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2021, over 32,000 people died in distraction-affected crashes. And even though drivers know that using their phone while driving is dangerous, they’re doing it anyway, from sending messages or checking apps to creating content.

The temptation for tech is visceral and ever-present, so drivers don’t always realize when they shift into distracted driving. To help address the disconnect between awareness and behavior, the campaign aims to name the problem and encourages drivers ages 18-34 to keep their eyes forward and avoid driving distracted.
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Assets

Television
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    Don't Die Distracted

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    Spotlight

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    The Dive

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    Self-Care

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    A Dinosaur's Distraction

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    Eyes Up

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    Winning Formula

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Radio
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    Ridiculous Risks

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    Magic Wand

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    Stay Focused Stay Safe

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    Danger

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    Snakes

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    DND

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    Multitasker

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    Messages Unseen

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    School Drive

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Banner Print
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    Really Scary

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Out Of Home
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    Texting Shatters Lives

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    Best Friends Wait

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    Riggs - Mom

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    Really Scary

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    Don't Scroll

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    Text or Drive

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    Impossible Multitask

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Online Video
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    Spotlight

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    Don't Die Distracted

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    The Dive

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    Self-Care

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    A Dinosaur's Distraction

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    Winning Formula

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    Eyes Up

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