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Safety

Distracted Driving Prevention

Messaging while driving—whether sending a text, commenting on a photo, or connecting with friends via an app—is dangerous. But even though 94% of Americans recognize it’s dangerous to send a text while driving, and 91% recognize it’s dangerous to read one, many people still do it.

To address the disconnect between awareness and behavior, our campaign addresses the fact that people are personally engaging in a behavior that they know is dangerous. The campaign reminds drivers from 16 to 34 that no one is special enough to message while driving.
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Sponsors
National Highway Traffic Safety Administration (NHTSA), State Attorney's General
Agencies
Alma, Project Yellow Light

Assets

Television
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    Self-Care

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    A Dinosaur's Distraction

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    Eyes Up

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    Winning Formula

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    It's Joust Not Worth It

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Radio
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    DND

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    Multitasker

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    Messages Unseen

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    School Drive

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    Are You a Chameleon

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    Just Don't

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Banner Out Of Home
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    Really Scary

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    Don't Scroll

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    On and Off

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    Text or Drive

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    Impossible Multitask

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    Leave Them Unread

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    Phone Rest

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Online Video
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    Self-Care

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    A Dinosaur's Distraction

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    Winning Formula

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    Eyes Up

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