
Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.
Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.
This successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system since 2004.
Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.
This successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system since 2004.
Sponsors
U.S. Department of Health and Human Services' Administration for Children and Families, AdoptUSKids
Agencies
Edelman, The Barbarian Group, Wordsworth & Booth, Ad Council Creative Studio, Durable Goods, KBS
Assets
Television
Radio
Banner
Print
Out Of Home
Online Video
Live Announcer Copy
Language
Target Audience
Sort by:
Sort by:
-
2
-
2
-
1
-
1
-
4
-
5
-
4
-
4
-
4
-
4
-
2
-
4
-
3
Language
Target Audience
Sort by:
Sort by:
-
2
-
1
-
1
-
1
Navigating Adoption Podcast Promo
File Format:Type:Language:Size:Length:Market Specific:Color: -
1
-
1
-
1
Language
Target Audience
Sort by:
Sort by:
-
8
-
7
-
4
-
13
-
3
Navigating Adoption Podcast - Catherine
File Format:Type:Language:Size:Length:Market Specific:Color: -
5
-
3
Navigating Adoption Podcast - Jeremey
File Format:Type:Language:Size:Length:Market Specific:Color: -
6
-
7
Language
Target Audience
Sort by:
Sort by:
-
9
-
9
-
6
-
5
-
1
Language
Target Audience
Sort by:
Sort by:
-
3
-
3
-
1
-
1
-
2
Language
Target Audience
Sort by:
Sort by:
-
5
-
5
-
2
-
2
-
2
-
9
-
11
-
12
-
12
-
11
-
12
-
12
-
13
-
3
-
5
Language
Target Audience
Sort by:
Sort by:
-
1
Navigating Adoption Podcast Promo
File Format:Type:Language:Size:Length:Market Specific:Color: