Family in football outfits

Adoption from Foster Care

Since 2004, we’ve partnered with AdoptUSKids and the U.S. Department of Health and Human Services Children’s Bureau to encourage the adoption of children from foster care, reminding prospective parents that “you don’t have to be perfect to be a perfect parent.”

In recent years, the award-winning campaign has focused on the adoption of teens who are less likely to be adopted and face greater risk of aging out of the foster care system. The campaign reminds us that no matter your age, we all need family. Teens that have been adopted from foster care with a permanent family are more likely to graduate, go to college, and be more emotionally secure than their peers that have aged out of foster care without the love and support of family.

Inspired by real stories, the work illustrates that adopting a teen from foster care can create life-changing moments for both the child and parents.

Over the last 15 years, we’ve seen incredible success—more than 30,000 kids once listed on have now been placed in their forever homes.

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U.S. Department of Health and Human Services’ Children’s Bureau, AdoptUSKids
The Barbarian Group, Forsman & Bodenfors


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