The Ad Council is proud to partner with Variety on season two of “Rebooting the Entertainment Industry,” a series of panels that explore the difficult road ahead. How will the industry reckon with systemic racism and inequity? What are the short- and long-term effects of the COVID-19 pandemic? What about streaming—will we ever go to the movies like we used to? And what will the stories we see on screen look like?
October 8, 2020
Racial justice, COVID-19, gun safety, the role of AI in accelerating public good—we stand at an unprecedented nexus of urgent issues, many of them intertwined, and we’re looking forward to sharing critical conversations with partners and thought leaders on these topics at Advertising Week 2020. Here are the four panels we at the Ad Council are looking forward to participating in. See you online.
September 30, 2020
According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.
August 11, 2020
Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.
August 7, 2020
From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.
May 20, 2020
COVID-19 has challenged all of us to be exceptionally quick and focused with our communications. Fortunately, experts across industries have never been more generous with sharing insights into the best ways to communicate to audiences about how to keep themselves and others safe.
May 15, 2020
Five years ago, the Ad Council took on an anti-discrimination campaign which quickly turned into Love Has No Labels—a movement to celebrate diversity, inclusion and belonging across race, ethnicity, age, sexual orientation, gender and religion. In partnership with R/GA, we launched Skeletons in 2015; since then the cultural climate (and the number of brands talking about diversity & inclusion) has changed quite significantly. But our message remains—love is the most powerful force to overcome bias and discrimination.
February 14, 2020
This viral rumor, “Think Before You Donate,” negatively impacts Goodwill’s good reputation and brand
We’ve all heard the term "fake news" in modern media, which has many subjective connotations, but there's a truly malicious falsehood going around the internet about national charities — and it needs to be taken seriously. It first came out as an email and then morphed into a social graphic, which has been circulating for nearly 15 years. Social media allows people to perpetuate the "Think Before You Donate" graphic without validating the content. This graphic holds a collection of false statements about a number of charitable organizations, including Goodwill®, and claims to expose inflated salaries and financial mismanagement.
December 13, 2019