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Impact

The Impact of Trusted Messengers on Marketing Strategies

By Alex Teman
In a post-COVID world, the creator economy is a reinvigorated space. Traditionally, messaging around sensitive topics like mental health, public health and gun safety were shared out by health organizations, government agencies or other trusted institutions. Today, influencers play a vital role in sharing important messages and driving meaningful change—reshaping how marketers partner with trusted messengers to address key social issues. Now more than ever, nano to celebrity influencers play a pivotal role in shaping online conversations and creating impact.
March 13, 2024

The Magic of Leading with Purpose: A HOW Conversation about Leadership with Lisa Sherman and Dov Seidman

By Lisa Sherman
We are in a time where unprecedented forces are reshaping our world faster than we can adapt our institutions, leadership and even ourselves. In recent years, we have faced challenges on all sides—a global pandemic causing suffering, death and economic destabilization; a reimagined workplace; technological advances that challenge human dignity and autonomy; a war in Ukraine and Israel that has shaken international alliances; and the rise of autocratic leaders across the globe.
February 5, 2024

Stories from Detroit: How JPMorgan Chase Showcased a City’s Remarkable Comeback

By Steve O'Halloran
“Detroit’s story is one of the greatest comebacks of all time,” says Jamie Dimon, Chairman and CEO of JPMorgan Chase. “Having served the city for more than 90 years, especially after it filed the largest municipal bankruptcy in U.S. history, we’re proud to share the successes and stories of Detroiters who helped make it happen.”
December 4, 2023

Centering Women Veterans in ‘Don’t Wait. Reach Out.’ Campaign

By Sarah Cummings
Veterans, whether they've recently left the military or served decades ago, have unique experiences and needs as they adjust to civilian life. They may struggle with challenges related to their service or face common stressors like physical or mental health challenges.
November 20, 2023

A Deep Dive on Our Substance Use and Overdose Crisis Work

By Monica Hunter
In the United States, drug overdose deaths reached nearly 108,000 in 2021, the highest number ever recorded in a 12-month period and a staggering 52% increase compared to two years prior. Over the past 21 years, drug overdoses have claimed more than 932,000 lives. In addition, in 2021, 46.3 million people aged 12 or older in our country had a substance use disorder (SUD). However, less than 10% of these individuals report receiving care or treatment for their substance use.
November 16, 2023

5 Principles to Guide Your 988 Outreach and Messaging Efforts to Key Populations

By Colleen Thompson-Kuhn
Warning to the reader: This blog discusses various experiences that you may find yourself identifying with while reading. Should you need emotional or mental health-related support, please contact 988 or a local trusted support.
November 15, 2023

A Conversation on Climate Anxiety and Its Impact on Youth Mental Health

By Anastasia Goodstein
In the wake of the pandemic, mental health has emerged as a crisis that can no longer be ignored. At the same time, millions of Americans who are struggling also hold attitudes and beliefs that can prevent them from reaching out for help. The Ad Council's multi-year Mental Health Initiative, in partnership with the Huntsman Mental Health Institute, addresses this growing concern through a series of ongoing mental health campaigns, for multiple audiences, to ultimately inspire people to be more open, accepting and proactive when it comes to mental health.
October 31, 2023

Advancing Healthy Aging Initiatives and Alzheimer's Awareness in Hispanic Communities

By Sophie Murray
In the Hispanic community, distinguishing between the natural process of aging and the early signs of Alzheimer's disease can be difficult to recognize. Healthy aging is a universal goal that transcends cultural boundaries and can take on various forms within different communities.
September 21, 2023

Progress Over Perfection: A Q&A with Our Director of Diversity, Equity, Inclusion and Belonging

By Michaela Guffie
“Progress over perfection”—a guiding principle we use to remind ourselves of the resilience required to champion diversity, equity, inclusion and belonging (DEIB). In our journey of growth and collective learning, we understand that the key to creating a more inclusive society depends on our willingness to engage in courageous conversations, form meaningful partnerships—and above all—prioritize people first.
September 19, 2023

How and Why Mindshare Created an Intentional Media Library

By Allison Wolf
Mindshare operates under a principle of “Good Growth”—a method for creating sustained client growth that goes beyond the focus of a single moment, sale, or platform. That’s because Mindshare believes that media agencies have the power to influence social change and is keen to push intentional media forward. The practice of intentional media investment is about aligning brand values with how brands invest their ad dollars. It is an enhancement to, not a departure from, existing planning processes. Intentional media matters, because moral decisions and business decisions cannot be decoupled. The media and content that brands surround and support with their investment has a real, human impact.
August 16, 2023