Impact
CES 2026: Trust, Technology, and the Human Touch
I get to start each new year by attending CES in Las Vegas–previewing emerging technology, meeting with partners who are building the products shaping the future, and having thoughtful discussions about where marketing, media, and culture are headed. CES 2026 was no exception. It was a jam-packed three days filled with speaking engagements, partner brainstorms, panels with leaders I admire, an intimate salon-style dinner, and, of course, wow moments on the trade show floor.
January 9, 2026
Leading Across a Multigenerational Workforce: Turning Generational Differences into Organizational Strength
Today’s leaders are navigating something completely new. For the first time in history, five generations are working side by side. Each group arrived in the workplace shaped by the cultural moments, technologies, and social norms of their era—broad patterns that often influence how people communicate, solve problems, adopt new tools, and approach collaboration.
December 10, 2025
Ending Hunger, One TikTok at a Time
Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.
October 23, 2025
What Makes a Great Creative Platform? Insights from Celebrating 80 Years of Smokey Bear
In 1944, the USDA Forest Service, National Association of State Foresters and Ad Council launched the first poster featuring Smokey Bear. This national wildfire prevention awareness campaign asked Americans to take personal responsibility and do their part to help prevent unwanted wildfires.
August 8, 2025
Listen Up: How Audience Insights Strengthened Our Alzheimer's Awareness Campaign (and Can Help Yours Too)
More than seven million Americans are living with Alzheimer’s or other dementias. According to new data from the Alzheimer’s Association, that number is expected to increase significantly as the senior population in the United States continues to grow. It's a devastating disease, one that touches many of us personally. At the same time, we’re seeing that brain health is a rapidly growing area of interest, as more research becomes available and breakthrough early diagnostic tests and treatments for diseases like Alzheimer's emerge.
June 11, 2025
Reaching Distinct Audiences with Tailored Mental Health Campaigns
In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.
May 15, 2025
Supporting Veterans: The Impact of the "Don't Wait. Reach Out." Campaign on Suicide Prevention
Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.
April 28, 2025
“Agree to Disagree” Ends a Conversation on Gun Violence. “Agree to Agree” Starts One.
One year ago, we announced the launch of the Ad Council’s Gun Violence Prevention Initiative—an expansion of our long-time commitment to address this health crisis. This multi-faceted effort was designed to support the life-saving work already happening across this space. We knew then what remains true today: no one organization or individual can address this crisis alone.
April 2, 2025
Advancing Healthy Aging Initiatives and Alzheimer's Awareness in Hispanic Communities
In the Hispanic community, distinguishing between the natural process of aging and the early signs of Alzheimer's disease can be difficult to recognize. Healthy aging is a universal goal that transcends cultural boundaries and can take on various forms within different communities.
September 21, 2023
How and Why Mindshare Created an Intentional Media Library
Mindshare operates under a principle of “Good Growth”—a method for creating sustained client growth that goes beyond the focus of a single moment, sale, or platform. That’s because Mindshare believes that media agencies have the power to influence social change and is keen to push intentional media forward. The practice of intentional media investment is about aligning brand values with how brands invest their ad dollars. It is an enhancement to, not a departure from, existing planning processes. Intentional media matters, because moral decisions and business decisions cannot be decoupled. The media and content that brands surround and support with their investment has a real, human impact.
August 16, 2023