According to a study by The Center for Generational Kinetics and commissioned by WP Engine, 72% of Gen Z is more likely to support a company that contributes to social causes. Gen Zs are acutely aware that in today’s digital world, anyone can use their voice to ignite change, and that includes brands—who aren’t just expected to take a socially responsible stand, they’re expected to mean it.
August 11, 2020
Starting in June 2020, the Ad Council and NowThis partnered to host livestream conversations about critical topics involving COVID-19 and America’s reckoning with systemic racism. We’ll continue to update our Facebook playlist as new livestreams occur each Wednesday at 1pm EST—follow us there so you won’t miss the next one.
August 7, 2020
From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.
May 20, 2020
COVID-19 has challenged all of us to be exceptionally quick and focused with our communications. Fortunately, experts across industries have never been more generous with sharing insights into the best ways to communicate to audiences about how to keep themselves and others safe.
May 15, 2020
Five years ago, the Ad Council took on an anti-discrimination campaign which quickly turned into Love Has No Labels—a movement to celebrate diversity, inclusion and belonging across race, ethnicity, age, sexual orientation, gender and religion. In partnership with R/GA, we launched Skeletons in 2015; since then the cultural climate (and the number of brands talking about diversity & inclusion) has changed quite significantly. But our message remains—love is the most powerful force to overcome bias and discrimination.
February 14, 2020
This viral rumor, “Think Before You Donate,” negatively impacts Goodwill’s good reputation and brand
We’ve all heard the term "fake news" in modern media, which has many subjective connotations, but there's a truly malicious falsehood going around the internet about national charities — and it needs to be taken seriously. It first came out as an email and then morphed into a social graphic, which has been circulating for nearly 15 years. Social media allows people to perpetuate the "Think Before You Donate" graphic without validating the content. This graphic holds a collection of false statements about a number of charitable organizations, including Goodwill®, and claims to expose inflated salaries and financial mismanagement.
December 13, 2019
Lung cancer is the leading cancer killer of women and men, but survival rates are four times higher when lung cancer is detected early. With this in mind, we here at the Ad Council knew we had to take on this important issue and encourage those who are at high risk for lung cancer to get screened.
November 18, 2019
Fitting into the Essence Festival landscape can be extremely challenging. With so many brands present and investing millions it can feel like there's no space for you at one of the largest gatherings of black women. But, it's not the money that wins in this venue; it’s authenticity that truly matters. To empower black women, brands took a backseat at Essence Fest 2019 and gave festival goers the mic. Without assuming autonomous authority but by listening to the needs of black women, these three activations outshone the rest.
July 19, 2019