Impact
Advancing Healthy Aging Initiatives and Alzheimer's Awareness in Hispanic Communities
In the Hispanic community, distinguishing between the natural process of aging and the early signs of Alzheimer's disease can be difficult to recognize. Healthy aging is a universal goal that transcends cultural boundaries and can take on various forms within different communities.
September 21, 2023
Progress Over Perfection: A Q&A with Our Director of Diversity, Equity, Inclusion and Belonging
“Progress over perfection”—a guiding principle we use to remind ourselves of the resilience required to champion diversity, equity, inclusion and belonging (DEIB). In our journey of growth and collective learning, we understand that the key to creating a more inclusive society depends on our willingness to engage in courageous conversations, form meaningful partnerships—and above all—prioritize people first.
September 19, 2023
How and Why Mindshare Created an Intentional Media Library
Mindshare operates under a principle of “Good Growth”—a method for creating sustained client growth that goes beyond the focus of a single moment, sale, or platform. That’s because Mindshare believes that media agencies have the power to influence social change and is keen to push intentional media forward. The practice of intentional media investment is about aligning brand values with how brands invest their ad dollars. It is an enhancement to, not a departure from, existing planning processes. Intentional media matters, because moral decisions and business decisions cannot be decoupled. The media and content that brands surround and support with their investment has a real, human impact.
August 16, 2023
5 Tips to Sharpen Your Crisis Communications Skills
In today’s divisive political landscape, it’s more important than ever to be prepared when it comes to crisis communications. With social media and ever-evolving technology, the demand for crises to be managed effectively and efficiently has only been amplified. Preparing in advance is vital to safeguarding your brand in challenging moments.
July 13, 2023
Substance Over Symbolism: Embrace Authentic Allyship this Juneteenth
As we celebrate the rich history and legacy of Juneteenth, organizations prepare to reaffirm their commitment to racial equality–some approaching it with genuine intentions to uplift and empower, while others have more profit-driven motivations.
June 16, 2023
Saved by the Scan: How a Lifesaving Quiz Reached 1M Completions
Lung cancer is the leading cause of cancer deaths in the U.S. and has one of the lowest survival rates compared to other major cancers – but early detection through a new, low-dose CT scan provides lifesaving hope. According to the National Cancer Institute, when screening is used to detect lung cancer before it spreads, the likelihood of surviving five years or more improves to over 60%. However, although 14.2 million Americans are eligible, less than 6% of those at high risk for lung cancer have been screened. *
June 15, 2023
How to Center Accessibility and Inclusion in UX/UI Design
According to the CDC, 26% of people in the United States are currently living with a disability. And as of 2021, 95% of Americans utilize the Internet. What this data tells us is that if your organization is hosting content online, your audience includes those living with disabilities. In 2023, creating content that is accessible is a necessity—but creating accessible content benefits everyone, not just those living with disabilities.
May 18, 2023
How Americans Want Brands to Approach Social Justice in 2023
As the emotional labor of the last three years has taken a toll, interest in equality, social issues, and volunteering are in decline. According to GWI data, fatigue is replacing fighting spirit. How can brands continue to build momentum for critical DEI initiatives in 2023?
May 5, 2023
Shades of Green: What Marketers Need to Know About Modern Greenwashing
I remember when I heard the term “green” for the first time. As a consumer, I felt empowered. I was motivated to support companies that prioritized people and planet – not just profit. As a marketer, I saw this as a breakthrough opportunity to reach new consumers and shift behaviors toward more sustainable options.
April 28, 2023
Community Leaders Share Tips to Meet the Moment
Each year, at our Annual Public Service Award Dinner, the Ad Council celebrates the leaders and organizations that make our social impact campaigns possible. The Annual Dinner is an opportunity to showcase not only the campaigns moving the needle on today’s most pressing issues, but the dedicated community heroes who bring those efforts to life daily.
April 10, 2023