• Shelter Pet Adoption

    The current phase of the campaign showcases the bond that exists between a person and his shelter pet, and encourages potential pet owners to adopt from shelters and rescue groups.

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  • Emergency Preparedness

    Ready Kids encourages parents to teach their children (ages 7-12) about disaster preparedness year-round by providing tools and resources to assist with the conversation.

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  • Job Training & Employment

    More than 11.3 million American are currently unemployed, according to the U.S. Department of Labor. Did you know that by donating clothing and household items to Goodwill you could help create jobs in your own community?

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  • Childhood Asthma

    The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric pop rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. 

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  • Bullying Prevention

    In order to encourage and empower parents with the tools they need to talk to their child about being more than a bystander, The Ad Council has launched new work for its Bullying Prevention campaign. 

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  • Caregiver Assistance

    New Caregiver Assistance PSAs depict the many roles that caregivers play and conclude with the tagline, "Together we can better care for ourselves and the ones we love."

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  • Teacher Recruitment

    The TEACH campaign aims to recruit the next generation of teachers by redefining teaching as a top career choice for our nation’s most talented students.

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  • Women's Heart Disease

    Go Red For Women aims to raise awareness of heart disease risk among women. The campaign provides women with the tools and the community to reduce their risk for heart disease.

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  • Adoption from Foster Care

    The new PSAs portray humorous scenarios that reaffirm the campaign's notion that being an imperfect parent is "perfectly normal." 

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  • Enrollment in Health Insurance

    The "Take Care, People" campaign uses pets as the unlikely spokespeople to raise awareness, educate, and motivate uninsured Americans to explore their options and enroll in health insurance for themselves and their families under the historic ACA.

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  • Autism Awareness

    Autism is the fastest-growing serious developmental disorder in the United States. Today, 1 in 68 children is diagnosed with an autism spectrum disorder, a 33% increase in just the last two years.

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The Latest

Feed the Pig

Check out the new app we created for our Children's Oral Health campaign! Toothsavers is a fun way to encourage kids to brush their teeth for two minutes, twice a day. The game is now available in the AppStore and GooglePlay. Watch this video trailer for app highlights.

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Our Impact

Oral Health PSA

Since the launch of the Energy Efficiency campaign, we have seen significant shifts in some key attitudes and behaviors surrounding energy efficiency. Particularly among those who are aware of campaign messaging, people are taking more energy efficient steps in the home, and are saving money as a result. Check out the case study for more information. 

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