Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


Get the latest on all our campaigns!

Thank you for signing up!

Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
22,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 26,000 families have registered to adopt.

Learn More

Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • So You Want to Make a Viral Video?

    Did you know YouTube is the second largest search engine on the internet, after Google? It’s true–and for non-profits, creating a shareable or viral video can be a rather elusive…

    Read More
  • 2015 Mobile Trends for Social Marketers

    Image source: Maurizio Pesce on Flickr While many non-profits and social marketers are still working on getting our sites optimized for mobile or responsive, we have to also pay attention…

    Read More
Visit AdLibbing for More Posts

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites