Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
22,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 26,000 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • Four Things You Need to Know about CES 2015

    Image source: David Rodriguez Martin on Flickr Over the past week you have probably heard some buzz about CES, the Consumer Electronics show, which is held annually in Las Vegas: it’s basically…

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  • Seasonal Affective Data Disorder

    This article on seasonal data trends and shifts was originally published on Whole Whale. Happy 2015! You just returned from that awesome vacation to the Bahamas where you traded in your…

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