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The new and improved Feed the Pig website has launched, including new design and resources to attract our target of 25-34 year olds. The redesigned site includes a new feature that allows people to identify their savings goals, and then provides them with short-mid- and long-term actions they can take to achieve those.
After just one year of our Kids' Healthy Mouths campaign, more parents are reporting that their kids are brushing twice a day for at least two minutes. More than 50 percent of parents surveyed have seen or heard the new PSAs, and there have been more than 1.3 million visitors to the campaign website 2min2x.org.