Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
19,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 26,000 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • Show Me the Money! 8 Ways to Optimize Your Donation Form

    Originally published on Theory of Change for Organizations. When someone visits your donation page, it’s usually because they want to make a contribution to your organization. But just because they’ve…

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  • News of Note: October 24

      Facebook’s Rooms App Is a Flashback to Internet Bulletin Boards Facebook has Rooms, an app that resembles old school internet bulleting boards. Rooms allows users to create discussion boards…

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