President & Chief Executive Officer
Lisa Sherman is President and CEO of the Ad Council, the national non-profit behind public service campaigns like Smokey Bear, “Friends Don’t Let Friends Drive Drunk” and the viral phenomenon "Love Has No Labels." In this position, she convenes leading advertising, media and marketing organizations to develop cross-platform public service campaigns that drive measurable impact and inspire social change.
Lisa also serves as an Information and Entertainment Steward for the World Economic Forum, is the Vice Chair of the Board of God’s Love We Deliver and is on the Advisory Board of TMI, the consulting arm of DoSomething.org. She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College. Lisa was also featured in a Harvard Business School case profile on authentic leadership and was a contributor to the book, “Uplifting Leaders (Who happen to be Women).”
Lisa has been recognized with a number of industry and community service awards, most recently including Ad Age’s “Women to Watch 2015,” Big Brothers Big Sisters of NYC’s 2016 Public Service Award and named to the 2016 Responsible 100 List by City & State, an honor given to New York's most outstanding corporate citizens in recognition of personal and professional philanthropic contributions.
Lisa has been successfully leading businesses and championing social causes throughout her career. Previously with Viacom, Lisa launched and led LogoTV, the leading entertainment networked aimed at the LBGT community. She has served as EVP at ad agency Hill Holliday and has held a number of executive and senior level marketing, advertising and operating positions at Verizon Communications.