Since 2004, the Ad Council has partnered with the U.S. Department of Health and Human Services’ Children’s Bureau and AdoptUSKids to encourage the adoption of children from foster care. This national adoption recruitment campaign reassures potential parents by consistently delivering the “you don’t have to be perfect to be a perfect parent” message.
The campaign currently highlights the need for families for teens. There are 123,000 youth in the U.S. foster care system currently waiting for adoptive families. 43% of all children available for adoption on AdoptUSKids.org are 15- to 18-years-old, yet only 5% of all children adopted in 2015 were between the ages of 15 to 18.
Using humor to defuse tension and uncertainty around the seemingly challenging task of adopting a teen from foster care, this award-winning campaign reminds prospective parents that there are plenty of heartwarming and fulfilling “firsts” to share with a teen. Whether it’s the first date or first heartbreak, one of the greatest joys is witnessing a child’s ‘first’ and teens need the love and support of a family during these milestones.
These sincere and charming PSAs reassure potential parents that even if they are not “perfect”, they can provide the love and commitment teens in foster care need. The PSAs direct audiences to visit AdoptUSKids.org, call 1-888-200-4005 (English), or 1-877-236-7831 (Spanish) to learn more the adoption process.