Skip to content
AdoptUSKids - Roberts Portrait
Community

Adoption from Foster Care

Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system since 2004.
Share Campaign
Share Article
Share Article
Sponsors
U.S. Department of Health and Human Services' Administration for Children and Families, AdoptUSKids
Agencies
Edelman, The Barbarian Group, Wordsworth & Booth, Ad Council Creative Studio, Durable Goods, KBS

Assets

Television
Language
Target Audience
Sort by: Sort by:
  • 2

    Stacy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Belinda & Willard

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Sandra & Jorge

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Parents Adopted

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Dinner

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    Mailbox

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Lucky Ones

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Portrait

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Sisters

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    Duffle

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Suitcase

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 4

    At Home

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 3

    Real Rewards

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Radio
Language
Target Audience
Sort by: Sort by:
  • 2

    Courage

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Patience

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Virtues

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Navigating Adoption Podcast Promo

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Never Completely Ready

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Goat

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Totally

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Banner Print
Language
Target Audience
Sort by: Sort by:
  • 9

    Looks Up to Me

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 9

    Who Adopted Who

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    Football Jersey

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    Family Like Yours

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Allison

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Out Of Home
Language
Target Audience
Sort by: Sort by:
  • 3

    Who Adopted Who

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 3

    Looks Up to Me

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Called Me Mom

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 1

    Complete Family

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Imagine the Reward

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Online Video
Language
Target Audience
Sort by: Sort by:
  • 5

    Stacy

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    Belinda & Willard

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Parents Adopted - Longform

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Sandra & Jorge

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 2

    Parents Adopted

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 9

    Dinner

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 11

    Mailbox

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 12

    Portrait

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 12

    Lucky Ones

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 11

    Portrait - Subtitled

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 12

    Lucky Ones - Subtitled

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 12

    Sisters

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 13

    Duffle

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 3

    Real Rewards

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
  • 5

    At Home

    File Format:
    Type:
    Language:
    Size:
    Length:
    Market Specific:
    Color:
Live Announcer Copy
Language
Target Audience
Sort by: Sort by: