Adoption from Foster Care

Adoption from Foster Care

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  • TV

    Adoption from Foster Care - First Heartbreak

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  • TV

    Adoption from Foster Care - First Date

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  • What to Expect Book Cover
    Print

    What to Expect Book Cover

    What to Expect Book Cover
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  • Parental Pride
    Outdoor

    Parental Pride

    Parental Pride
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  • Radio

    Adoption from Foster Care - Teenbop Concert :60

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  • Adoption from Foster Care - AdoptUSKids.org
    Web

    Adoption from Foster Care - AdoptUSKids.org

    Adoption from Foster Care - AdoptUSKids.org

    You don't have to be perfect, to be a perfect parent. For more information on how you can adopt, visit AdoptUSKids.org.

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28,000 children once photo listed on AdoptUSkids.org have been placed with a permanent family since 2004

Overview

Since 2004, the Ad Council has partnered with the U.S. Department of Health and Human Services’ Children’s Bureau and AdoptUSKids to encourage the adoption of children from foster care. This national adoption recruitment campaign reassures potential parents by consistently delivering the “you don’t have to be perfect to be a perfect parent” message.

The campaign currently highlights the need for families for teens. There are 112,000 youth in the U.S. foster care system currently waiting for adoptive families. 43% of all children available for adoption on AdoptUSKids.org are 15- to 18-years-old, yet only 5% of all children adopted in 2015 were between the ages of 15 to 18.

Using humor to defuse tension and uncertainty around the seemingly challenging task of adopting a teen from foster care, this award-winning campaign reminds prospective parents that there are plenty of heartwarming and fulfilling “firsts” to share with a teen. Whether it’s the first date or first heartbreak, one of the greatest joys is witnessing a child’s ‘first’ and teens need the love and support of a family during these milestones. 

These sincere and charming PSAs reassure potential parents that even if they are not “perfect”, they can provide the love and commitment teens in foster care need. The PSAs direct audiences to visit AdoptUSKids.org, call 1-888-200-4005 (English), or 1-877-236-7831 (Spanish) to learn more the adoption process.

Case Studies

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