The Fatherhood Involvement campaign PSAs highlight the experiences of dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.
All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.
All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.
Sponsors
National Responsible Fatherhood Clearinghouse, U.S. Department of Health and Human Services’ Administration for Children and Families
Agencies
Amazon Studios, Campbell Ewald, Ad Council Creative Studio
Assets
Television
Online Video
Language
Target Audience
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Language
Target Audience
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2
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