More than 5 million Americans live with Alzheimer’s but less than half are ever diagnosed.
Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. While acknowledging why your loved one may be acting differently is hard, it can be critical, as early detection of Alzheimer’s can make a difference in managing the disease.
Most people are unaware of the substantial benefits of early diagnosis and avoid taking the first step to getting help: having the tough conversation with their loved one when they notice changes in their attitude or behavior. By telling real, relatable stories of families who have benefited from early detection of Alzheimer’s, the campaign empowers people to have these critical conversations with loved ones when they notice something is different.