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Our Committees

Members of the Ad Council committees generously donate their time to help us maintain our standard of excellence across all campaigns. Each committee meets at least twice per year to discuss current work in progress and to shape upcoming projects.

Advisory Committee on Public Issues

The Advisory Committee advises the Ad Council on the nation’s most pressing social issues.

Campaign Review Committee

The Campaign Review Committees represent a highly curated group of senior-level creatives, strategists, and heads of innovation who volunteer their time to help us solve some of the country’s most critical social challenges

Emerging Media & Technology Committee

The Emerging Media & Technology Committee is a select group of visionary leaders from the marketing ecosystem who lead emerging media and technology at their companies and help the Ad Council drive impact across our social impact campaigns.

Media Advisory Committee

The Media Advisory Committee is responsible for ensuring all Ad Council campaigns achieve the highest standard of strategic excellence.

Trade Association Advisory Committee

The Ad Council's Trade Association Advisory Committee includes executives from trade associations representing every sector of the media landscape.

User Experience Committee

Our User Experience (UX) Committee assists the Ad Council in releasing and optimizing best-in-class digital products to support our campaigns.

Additional Committee

The Research Committee is committed to improving the social impact of Ad Council campaigns through effective research and insightful consultation. This committee consists of senior-level leaders in market and advertising research, academia, and nonprofits.