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Derrick Feldmann

Managing Director, Ad Council Research Institute

Derrick Feldmann is the Managing Director of the Ad Council Research Institute and is recognized as a leading researcher on social issues, movements and consumer public action. His primary body of research focuses on large-scale quantitative and qualitative methods to provide insights on consumer and public knowledge, attitudes and behaviors on social issues. Feldmann produces nearly two dozen studies a year and has built an impressive body of research and insights into how and why the public takes action for change.

In addition to the Ad Council Research Institute, Derrick is a Visiting Research Fellow where he works on several key research initiatives including Movement of Movements and leadership and social movement theory studies. He is also a teacher at the Skoll Centre’s Impact Lab at the Saïd Business School, Oxford University where he teaches social issues and public action.

He is the author of three books: The Corporate Social Mind: How Companies Lead Social Change From the Inside Out, published by Fast Company Press, Social Movements for Good: How Companies and Causes Create Viral Change and Cause for Change: The Why and How of Nonprofit Millennial Engagement.