Heidi Arthur
Chief Campaign Development Officer

Heidi Arthur brings together leading creative agencies, corporate partners, media and technology platforms, and nonprofit and government clients to drive public education, awareness, and action. She has more than 25 years of experience creating change around pressing social issues like diversity and inclusion, minority education, hunger prevention, breast cancer awareness, and bullying prevention. Her campaigns have gone on to win numerous accolades, including Cannes Lions, Effies, Clios, and an Emmy. In 2021, the Ad Council launched the COVID-19 Vaccine Education Initiative, which is the largest and most urgent communications effort in American history.

To ensure continued creative innovation and excellence, Heidi also manages the Ad Council’s Creative Review Committees, comprising nearly 30 of the industry’s top agency leaders. The committees meet regularly to review, refine and raise the bar on the Ad Council’s social-good campaigns.

Heidi joined the Ad Council in 2000 after spending 10 years in the ad industry at Grey and Wells, Rich, Greene. She is a graduate of Union College and has a Certificate in Corporate Social Responsibility from Harvard Business School. She currently serves on the board of the Baylor Medical Foundation and the steering committee for the National Action Alliance for Suicide Prevention.