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Lisa Sherman

President & Chief Executive Officer

Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging cutting-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.

Prior to the Ad Council, Lisa was at Viacom, where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, IPG agency Hill Holliday and the Women’s Sports Network, the VC-backed marketing company she co-founded.

Lisa is a board director of My Code Media, a privately held company and the largest tech enabled multicultural digital marketplace. She also serves as an advisor to Guild Education, an EdTech Unicorn preparing the workforce of today for the jobs of tomorrow. In addition to her accomplishments in the commercial world, she is an experienced non-profit board member and serves as a Trustee at her alma mater Dickinson College, and is on the World Economic Forum Stewards Board.

Lisa is a thought leader, frequent public speaker, and was recognized as the 2020 Marketer of the Year by the American Marketing Association, and in 2021 was named one of Fast Company’s “Most Creative People in Business.”