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This World Teen Mental Wellness Day, the Ad Council announced the latest extension of its “Love, Your Mind” initiative, with a new focus on helping teens take action to support their mental health.  

Teens today are overwhelmed — by school, social pressure, their digital lives, and by conflicting messages they hear about mental health, both helpful and harmful, which can leave them feeling stuck. At the same time, one thing is true: teens already have countless ways they cope with their feelings and care for their minds, even if they don’t always recognize them.

Zill puts mental health back in teens’ hands by helping them name the everyday actions they take to support their wellbeing. It’s a simple reminder that mental health is something we can impact through our own choices, habits and actions — big and small, on good days and on hard ones. The examples featured in the PSAs reflect real ways teens already care for their minds. By giving a name to these moments, the PSAs highlight that whether it’s a good day, a bad day, or a whatever day, there’s always a moment to zill.

Zill (verb): Any action to show love to your mind on good, bad, or whatever days.

At zill.org and @letszill on social, teens can find what works for them and explore expert-vetted resources and relatable examples of how to show love to their minds.

Zill is part of Ad Council’s “Love, Your Mind” initiative, a broader effort to shift culture around mental health. It’s supported by the Arthur M. Blank Family Foundation.

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On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at www.roblox.com/loveyourmind. You can view a trailer video here.

The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format

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