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New “Love, Your Mind” Playbook initiative harnesses the unifying power of sports to offer mental health tools and inspiration

New PSAs from the “Don’t Wait. Reach Out.” Campaign Encourage All Veterans to Seek Help When They Need It

The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress

In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.

Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP

New Partnership to Develop Premium Film and TV Entertainment for Social Impact and Culture Change

Today, the Ad Council, America’s leading nonprofit driving social change through the power of communications, announced a Georgia-focused mental health initiative spotlighting football stars from the Atlanta Falcons and University of Georgia Football.

The Ad Council and Arthur M. Blank Family Foundation Lead Effort to Reach Georgians With Localized Mental Health Resources

Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.

On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at www.roblox.com/loveyourmind. You can view a trailer video here.

The Ad Council announced today that Roger Goodell, Commissioner of the National Football League (NFL), will be honored with the organization's prestigious Award for Public Service at its 71st annual Public Service Award Dinner on December 4, 2025, at the Glasshouse in New York City.

The Ad Council announced today that Jennifer Mamlet is joining the organization as Chief Development Officer.

The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format

The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic

Latest Effort for “Don’t Wait. Reach Out.” Campaign Encourages Veterans to Lean on Their Loved Ones and Seek Help When Struggling, Including a New PSA Featuring the War And Treaty’s Michael Trotter Jr. and Tanya Trotter

First-of-its-kind program allows advertisers to sponsor PSAs in local, regional and national markets