Ad Council Search

This World Teen Mental Wellness Day, the Ad Council announced the latest extension of its “Love, Your Mind” initiative, with a new focus on helping teens take action to support their mental health.  

Teens today are overwhelmed — by school, social pressure, their digital lives, and by conflicting messages they hear about mental health, both helpful and harmful, which can leave them feeling stuck. At the same time, one thing is true: teens already have countless ways they cope with their feelings and care for their minds, even if they don’t always recognize them.

Zill puts mental health back in teens’ hands by helping them name the everyday actions they take to support their wellbeing. It’s a simple reminder that mental health is something we can impact through our own choices, habits and actions — big and small, on good days and on hard ones. The examples featured in the PSAs reflect real ways teens already care for their minds. By giving a name to these moments, the PSAs highlight that whether it’s a good day, a bad day, or a whatever day, there’s always a moment to zill.

Zill (verb): Any action to show love to your mind on good, bad, or whatever days.

At zill.org and @letszill on social, teens can find what works for them and explore expert-vetted resources and relatable examples of how to show love to their minds.

Zill is part of Ad Council’s “Love, Your Mind” initiative, a broader effort to shift culture around mental health. It’s supported by the Arthur M. Blank Family Foundation.

New “Love, Your Mind” Playbook initiative harnesses the unifying power of sports to offer mental health tools and inspiration

New PSAs from the “Don’t Wait. Reach Out.” Campaign Encourage All Veterans to Seek Help When They Need It

In November 2022, the Ad Council unified new and existing mental-health-focused campaigns under a cohesive Mental Health Initiative with the goal of creating a society that is more open and proactive when it comes to mental health. Now, for this May’s Mental Health Awareness Month, we are exploring the ways in which the campaigns that make up this initiative have utilized distinct tactics and messaging to get mental health resources to the communities who need them, while working in tandem to address the issue holistically.

Elite Athletes Skylar Diggins, Laurie Hernandez and Chaunté Lowe Appear in National “Love, Your Mind” PSAs to Remind Audiences Why the Mind is the Real MVP

The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit’s partners powering progress

Today, the Ad Council, America’s leading nonprofit driving social change through the power of communications, announced a Georgia-focused mental health initiative spotlighting football stars from the Atlanta Falcons and University of Georgia Football.

New Partnership to Develop Premium Film and TV Entertainment for Social Impact and Culture Change

The Ad Council and Arthur M. Blank Family Foundation Lead Effort to Reach Georgians With Localized Mental Health Resources

On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at www.roblox.com/loveyourmind. You can view a trailer video here.

Veterans, whether they recently transitioned to civilian life or have been out of the military for years, face unique challenges that can impact their well-being. This is why Veteran suicide prevention is a key focus area within the Ad Council’s Mental Health Initiative.

The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format

The Ad Council announced today that Roger Goodell, Commissioner of the National Football League (NFL), will be honored with the organization's prestigious Award for Public Service at its 71st annual Public Service Award Dinner on December 4, 2025, at the Glasshouse in New York City.

The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic

The Ad Council announced today that Jennifer Mamlet is joining the organization as Chief Development Officer.