86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
The campaign PSAs illustrate how simple it can be to make an impact on a child at any moment. The TV spots feature user-generated content from real fathers making moments with their kids in unexpected ways. All PSAs direct audiences to share their own moments via the hashtag #MakeAMoment and to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources.