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Safety

Child Car Safety

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Motor vehicle crashes remain a leading cause of death for children under 14. This campaign celebrates child car safety as an act of love and reminds parents and caregivers that loving and protecting their children means double-checking that they are secured in the right car seat for their age and size.

PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
Leo Burnett, TA Films, Wordsworth & Booth, Ad Council Creative Studio

Assets

Television
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  • 1

    NASCAR Secure

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  • 6

    Love Protects

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  • 4

    I Come Correct

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  • 6

    Soccer

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Radio
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  • 4

    Because Love Protects

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  • 2

    I Come Correct

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  • 4

    Sour Note

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  • 3

    Night Shift

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  • 2

    One Upmanship

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Banner Print
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  • 6

    Love Protects_Rear Facing

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  • 4

    Love Protects_Forward Facing

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  • 6

    Love Protects_Booster

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  • 3

    Cutie Pie

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  • 3

    Papito

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  • 3

    Movie

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Out Of Home
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  • 4

    Love Protects - Booster

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  • 4

    Love Protects - Forward Facing

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  • 4

    Love Protects - Rear Facing

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  • 3

    Mr.Chuckles

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  • 3

    Chiqui

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  • 3

    Cutie Pie

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  • 2

    Papito

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Online Video
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  • 3

    NASCAR Secure - Captioned

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  • 3

    NASCAR Secure

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  • 12

    Love Protects

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  • 6

    Love Protects V1

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  • 6

    Love Protects V2

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  • 2

    Soccer

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  • 8

    I Come Correct

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