In response to the ongoing coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – has launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public about Coronavirus. The Coronavirus Response campaign includes a variety of research-based, targeted efforts focusing on mask use, social distancing, mental health, and more. These PSAs are intended to reach individual communities with messaging that resonates and addresses each audience’s unique motivators and barriers to action. Specific audiences include all Americans, conservatives, Black Americans, Hispanic Americans and Gen Z.
Share these critical messages to help educate the public during this unprecedented time. For more information, visit Coronavirus.gov.
The You Will See Me PSAs empower Black Americans to wear face masks to help stop the spread of the Coronavirus. The campaign features Black celebrities sharing their stories as they remind viewers that Black voices will be seen and heard on this important issue, and call for all Americans to see the real person behind the face mask.
English and Spanish PSAs, which feature Lucha Libre wrestlers, encourage Hispanic Americans to wear a mask “because when the mask comes off, the fight is over.”