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Transforming Hiring & Diversifying Talent

The U.S. labor market has a perceived shortage of qualified workers, yet millions of workers with in-demand skills are being overlooked, undervalued, and filtered out before even being considered. We call these over 70 million workers STARs: workers Skilled Through Alternative Routes. STARs make up 50% of the U.S. workforce and have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor’s degree.

STARs face a "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree. Lack of alumni networks, biased algorithms, degree screens, stereotypes, and misperceptions all contribute to the paper ceiling, creating barriers to upward economic mobility for STARs, even though they have demonstrated skills for higher-wage work.

It's time to let STARs shine. Run these PSAs to help Employers and STARs tear the paper ceiling and join the movement at TearThePaperCeiling.org.
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Sponsors
Opportunity@Work
Agencies
Ad Council Creative Studio, Ogilvy New York

Assets

Television
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Radio
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  • 1

    Justin - Employers

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    Justin - STARs

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Banner Print
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Out Of Home
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    LaShana - STARs

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    Keith - Employers

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    Paper Ceiling - White

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    Shayan - Employers

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    Paper Ceiling - Black

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Online Video
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    Tear the Paper Ceiling Anthem

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    Jeff - STARs

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    LaShana - Employers

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    Justin - STARs

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