Skills-First Hiring Campaign Toolkit
This toolkit is a resource to extend the reach of this important campaign. It includes PSAs, helpful tips on engaging media partners, and local activation ideas to engage your partners and your community. The goal is to raise awareness of the "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree.
Below are tips to amplify your support:
- Make It Newsworthy: Incorporate content into your local news segments. Talking points available.
- Post on Social: Use our pre-scripted content, or create your own.
- Share Online and Offline: Embed our PSAs and social graphics on your site and social channels. Use our guide for local media activation tips.
Campaign Overview Sheet
A one-page overview that includes background information on the Ad Council and Opportunity@Work's Skills-First Hiring campaign.
Frequently Asked Questions
Learn more about the campaign and get answers to some frequently asked questions about how to support the important message of skills-first hiring.
Resources for Campaign Amplification
We've provided many resources you need to support the message of Skills-First Hiring in your community. Check out the resources available.
In The News
Read our press release for information on the most recent Skills-First Hiring creative launch.
Additional Links
Tear the Paper Ceiling campaign website: https://www.tearthepaperceiling.org/
Opportunity@Work website: https://www.opportunityatwork.org/
