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Youth Firearm Injury Prevention FAQ

What is the Youth Firearm Injury Prevention campaign objective?
What we have found in research is that while many see gun violence as a highly divisive topic where there is no common ground or agreement, the good news is that we actually agree on much more than we think. From parents, gun owners, non-gun owners, gun violence survivors, health care professionals and more, we agree that firearm injuries should not be the leading cause of death for children and teens. We also agree that firearms should be stored securely when not in use, that someone in crisis shouldn’t have access to firearms, and that conversations about how to keep our children safe from gun violence should be normalized as we all have a role to play in solving this crisis.

Our new campaign platform is "Agree to Agree". It shifts the idea that conversations about guns are taboo and shows how having productive and civil conversations about gun violence can help protect children and teens. How many times have we heard the phrase “Agree to disagree”? It ends a conversation; "Agree to Agree" starts one.

The goal of the "Agree to Agree" initiative is to raise awareness about the common ground we do have regarding gun violence and the importance of having productive conversations, and equip individuals with actionable steps they can take to address gun violence and its impact on children and teens in America.

Who is the target audience for the Youth Firearm Injury Prevention campaign?
1. Parents++, including parents of children under 18, and individuals with children in their inner orbit, such as grandparents, close relatives, neighbors, and friends.

2. Health Care Professionals that serve patients from ages 0-17, with a focus on primary care providers, including pediatricians, family practitioners, nurse practitioners, and more.

How can I access the Youth Firearm Injury Prevention PSAs?
All PSAs are available for preview and can be accessed by media supporters on our site.

To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.

AdCouncil.org Features Include:

  • TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
  • Enhanced search functionality, including faceted search with new filter options
  • Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server

Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.

Who can I email with questions about Youth Firearm Injury Prevention?
Please contact fip@adcouncil.org for more information about the initiative.

For media-specific questions, please contact the Ad Council media team through our contact form.