Youth Firearm Injury Prevention

The Youth Firearm Injury Prevention campaign, "Agree to Agree", raises awareness of a pressing health crisis impacting youth: gun violence. Firearm injuries are the leading cause of death for children and teens ages 1-17 in the U.S. And while many people believe that gun violence is a highly divisive topic with no common ground or agreement, research shows that we agree on more than we think. From parents, gun owners, non-gun owners, gun violence survivors, health care professionals and more, we agree that gun injuries shouldn’t be the leading cause of death for children and teens.

The campaign encourages the public to understand the roles we each can play in preventing firearm injuries and learn more about the solutions that are already making a difference, through communications tailored to various audiences, including parents and those with children in their lives, health care professionals, and members of the public in markets where community violence intervention programs are active.

All creative drives to AgreetoAgree.org — including the health care professional tailored experience at AgreetoAgree.org/HealthCare and a deeper dive on community violence intervention at AgreetoAgree.org/Safety — where visitors can explore conversation guides and resources to learn more about the impact of gun injuries on children and teens, and support collaborative conversations about preventing gun violence.

Explore the campaign toolkit.

Note: Some assets for this campaign are intended for select markets. Please refer to the “Market State” section of the asset and find more information about these select markets here.