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PSA Featuring TODAY’s Anchors to Debut on Super Bowl Sunday

With many Americans not yet committed to getting a COVID-19 vaccine when available, leaders in communications, policy and health unite to create a research-driven public education campaign

First Phase of New Research Reveals Voter Motivations, Knowledge and Predicted Turnout Ahead of Upcoming Elections

New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities

Research from Ad Council Research Institute identifies messengers Americans trust to become aware of, informed about and inspire personal action on key social issues

Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.

Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.

Inspired by the insight that young people are surrounded by harmful messages around mental health, the campaign encourages them to counteract these messages by reaching out to friends who may be struggling.

The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.

Veterans are at a higher risk for suicide compared to the general population. More than 6,000 Veterans lost their lives to suicide in 2022, according to the latest data from the 2024 National Veteran Suicide Prevention Annual Report.

Suicide is a complex issue. There are many challenges Veterans may face, like health concerns, job transitions, or substance use, which if left unaddressed, can become risk factors for more serious struggles.

But there is hope – resources are available and suicide is preventable. The national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait. Reach Out.” encourages Veterans to reach out for support before their challenges become overwhelming or reach a crisis point.

The campaign directs to VA.gov/REACH, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.

Now in its 17th year, this successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system.

NEW YORK, NY, July 14, 2022 — The Ad Council today announced that Walmart CEO Doug McMillon will be recognized for his outstanding corporate citizenship at the organization’s 68th Annual Public Service Award Dinner on December 1, 2022. The event will be held at the Glasshouse in New York City.

Ahead of Valentine’s Day, new collaboration helps bring to light different interpretations of love with the question, “Alexa, what is love?”

Nearly a third of Black and Hispanic adults in the U.S. are undecided about flu vaccination this season due to a perceived lack of susceptibility and questions around how the flu shot interacts with COVID-19 vaccines