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Kenzie Ziegler, GAYLE among stars also featured in new digital content series for Mental Health Awareness Month

New PSA features Elmo and friends showing how humming can help support people’s emotional well-being as part of a series of activities for the ‘Love, Your Mind’ campaign.

Local broadcast TV stations nationwide unite during the holiday season to remind viewers that “Buzzed Driving is Drunk Driving”

Honoring Walt Disney Company CEO Bob Iger and co-hosted by Angela Bassett and Lilly Singh, the event raised a record-breaking $9.2 million for the nonprofit’s national social impact campaigns

The creator economy is in flux, but when has it not been?

Peachjar is a platform that is revolutionizing the way students access community resources and important initiatives. Through their partnership with the Ad Council, Peachjar has extended the reach and impact of campaigns, providing parents and students with valuable information on a variety of topics. We had the opportunity to chat with Peachjar’s CEO and Founder Mike Durham to learn about the importance of accessible student resources, his focus on students’ mental health and emotional-wellbeing, and insights on how to beat a chess master.

As I reflect on my experience at CES, I know that this year is one I’ll never forget.The groundbreaking technology I encountered and the inspiring conversations I had were all taking place while the devastating wildfires swept through Los Angeles, in my home state of California. At the time I’m writing this, the fires remain uncontained, destroying over 57,000 structures and forcing the evacuation of more than 153,000 residents. Needless to say, this cast a somber undertone over CES–many attendees, including several of my colleagues, were personally impacted and had to fly out to support their families.

New PSA from McKinney Builds on Initial Partnership to Prevent Suicides and Shootings by People in Distress with Firearm Restraining Orders

Health care CEOs pledge $10 million toward nationwide public awareness and education campaign aimed at reducing firearm deaths, injuries and impact of gun violence on youth in America

New research and toolkit provide critical resources for increasing 988 usage and access among populations disproportionately impacted by suicide and their loved ones.

The Ad Council proudly unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem.

Establishing an authentic connection with target audiences can be a game-changer in delivering nuanced critical messages. Together, with our partners, we took this approach in a recent collaboration to reach young adults. By tapping into the existing level of trust in the video gaming community, we were able to create genuine connections and share important mental health resources. Join us for a deep dive as we discuss how Gen Z, a generation deeply immersed in gaming culture, found value in the authenticity of our message and how we engaged them using some unique trusted messengers.

TelevisaUnivision has been named the recipient of the 2024 Catalyst Award for their exceptional support of the Ad Council’s social impact campaigns throughout the past year, particularly their contribution to Project Roadblock.

Huntsman Mental Health Institute Makes Lead $15 Million Contribution

Coalition of government, nonprofit and faith organizations unite to raise awareness about the importance of mental health and offer resources at The dReam Center Church of Atlanta services.

Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.