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Go behind-the-scenes with Sara Wald, Creative Director at Amazon, as we delve into our collaboration to develop a powerful new resource focused on supporting the youth. Our interactive experience, "When You Can't Say It, Play It," serves as a tool for parents and caregivers to initiate conversations with teens through music. By leveraging technology to drive impact and connection, Amazon and the Ad Council are actively working to find new ways to address mental health and wellness. Gain insight as Sara shares the inspiration behind the experience, the impact of music on youth mental health, and the need for inclusive marketing.

Grammy Award-Winning Artist & Philanthropist Joins the National Campaign Encouraging Young Adults to Reach Out to Each Other

The Ad Council’s Sound It Out campaign is collaborating with Amazon to introduce “When You Can’t Say It, Play It,” inviting parents and caregivers to check in on their teen’s emotional wellbeing through music.

Annual Competition Finds Fresh Voices While Strengthening Mental Health in Communities of Color

As I reflect on my experience at CES, I know that this year is one I’ll never forget.The groundbreaking technology I encountered and the inspiring conversations I had were all taking place while the devastating wildfires swept through Los Angeles, in my home state of California. At the time I’m writing this, the fires remain uncontained, destroying over 57,000 structures and forcing the evacuation of more than 153,000 residents. Needless to say, this cast a somber undertone over CES–many attendees, including several of my colleagues, were personally impacted and had to fly out to support their families.

TelevisaUnivision has been named the recipient of the 2024 Catalyst Award for their exceptional support of the Ad Council’s social impact campaigns throughout the past year, particularly their contribution to Project Roadblock.

New research and toolkit provide critical insights aimed at increasing usage and access among populations at higher risk for or disproportionately impacted by suicide

Academy Award–Winning Director Kathryn Bigelow Helms Latest “Don’t Wait. Reach Out.” PSA Encouraging Veterans to Ask for Help Before They’re in Crisis

My first experience at the Cannes Lions International Festival of Creativity was nothing short of transformative. Imagine the energy of a music festival combined with the intellectual stimulation of an academic conference, all set against the backdrop of the stunning French Riviera. Major agencies, brands, tech and social media companies build pop-up activations along the beach—creating an atmosphere buzzing with creativity and innovation.

According to a recent Ad Council study, 95% of employees take time off due to mental health issues but cite another reason.

Tara Walpert Levy, VP of YouTube across the Americas, has been named Chair of the Ad Council’s Board of Directors.

Includes special welcome by renowned actor/TV host Mario Lopez! Brought to you by the Ad Council, Pivotal Ventures, and the Huntsman Mental Health Institute

The creator economy is in flux, but when has it not been?

New research and toolkit explore awareness, motivations of homeowners to make the switch from gas to electric.

Eight Visionary Leaders Will Be Inducted Along With One Corporate Icon

For 20 years, this inspiring campaign has contributed to the more than 1,000,000 children and youth adopted from the U.S. foster care system