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Establishing an authentic connection with target audiences can be a game-changer in delivering nuanced critical messages. Together, with our partners, we took this approach in a recent collaboration to reach young adults. By tapping into the existing level of trust in the video gaming community, we were able to create genuine connections and share important mental health resources. Join us for a deep dive as we discuss how Gen Z, a generation deeply immersed in gaming culture, found value in the authenticity of our message and how we engaged them using some unique trusted messengers.

11 Professional Sports Leagues and Organizations Join Forces with the “Love, Your Mind” Campaign this Mental Health Awareness Month

First-of-its-kind program allows advertisers to sponsor PSAs in local, regional and national markets

Kim Kelleher, Chief Commercial Officer of AMC Networks, Elevated to Secretary of the Nonprofit’s Board of Directors

IDPH Joins Forces with Brady & the Ad Council to Promote Life-Saving Tool to Prevent Suicides and Other Shootings by People in Distress; First Phase of Expansive New Gun Safety Effort

As the vice president of emerging media and technology at the Ad Council, I’m always exploring new and emerging technologies that can help drive impact across our many social cause campaigns. I was eager to explore web-based augmented reality (WebAR) as a way to reach people with our messages and after months of building, we just launched our first WebAR partnership with our long time partners at Feeding America. For those of you unfamiliar with this technology, WebAR enables users to interact with digital graphics superimposed onto their real world environment through a web browser, without the need for a dedicated app. The user gets to this experience through scanning a QR code or tapping through to a website. This accessibility makes WebAR a powerful tool for marketers, enabling a broad audience to seamlessly access the experience across various devices. The immersive nature and gamification of a WebAR experience can boost engagement, making complex messages more resonating and impactful.

New immersive digital activation highlights the impact of food on people’s lives as 44 million people in the United States live in food insecure households

Kenzie Ziegler, GAYLE among stars also featured in new digital content series for Mental Health Awareness Month

The Latest PSA​s​ Developed by Chemistry Spread Awareness About the Dangers of Pediatric Vehicular Heatstroke and Remind Parents and Caregivers to Always “Stop. Look. Lock.”

The Ad Council and U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced the launch of a new PSA campaign raising awareness about the dangers of buzzed driving, focused on reaching young men between the ages of 21 and 34.

New creative assets from the Ad Council, the National Highway Traffic Safety Administration and For Goodness Sakes encourage drivers to keep their eyes forward and put down their cell phones

The Media Personality and New York Times Best-selling Author Teams Up with Huntsman Mental Health Institute and the Ad Council for the “Love, Your Mind” Campaign

In the ever-evolving social media landscape, staying ahead of the curve isn't just a goal—it's a necessity. From social media managers leading day-to-day operations to CMOs directing marketing strategy, brands understand that to stay relevant they must make an investment in social. And events like AdWeek’s Social Media Week are crucial for keeping brands at the forefront of industry trends and innovations.

At the Ad Council, we always say we can’t possibly pick a favorite campaign—just like we can’t pick a favorite child. But sometimes an issue just gets inside you. You see that statistic, you see that headline, and your reaction isn’t just intellectual. It’s not even just emotional. It’s visceral. You feel it twisting in your gut. And as a mother, you feel it in your heart.

New PSA features Elmo and friends showing how humming can help support people’s emotional well-being as part of a series of activities for the ‘Love, Your Mind’ campaign.

As part of this broader partnership, “Love Has No Labels” will be WWE’s first official heritage month partner, developing new work through the iconic campaign to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability.