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The nonprofit convenes Google, Meta and Snap, along with leading public health organizations to address youth fentanyl awareness and substance use disorders in the fight against nationwide overdose epidemic

Mindshare operates under a principle of “Good Growth”—a method for creating sustained client growth that goes beyond the focus of a single moment, sale, or platform. That’s because Mindshare believes that media agencies have the power to influence social change and is keen to push intentional media forward. The practice of intentional media investment is about aligning brand values with how brands invest their ad dollars. It is an enhancement to, not a departure from, existing planning processes. Intentional media matters, because moral decisions and business decisions cannot be decoupled. The media and content that brands surround and support with their investment has a real, human impact.

With over 3,000 exhibitors and 115,000 attendees, CES is the most influential tech conference in the world, showcasing breakthrough technologies that will shape our future. I’ve spent most of my career at the Ad Council, building relationships with social media companies to develop and scale impactful and innovative partnerships. Since June, I’m leading a new center of excellence focused on emerging media and technology. Given this new focus, I was eager to learn about future technology shaping how we consume media and drive impact. Here are my top highlights from CES 2023.

Sesame Workshop, the Ad Council, COVID Collaborative, CDC and American Academy of Pediatrics Collaborate to Provide Answers to Parents’ Questions on Vaccines for Children Aged 6 Months and Up

The campaign partners with TikTok and Instagram stars Bryce Xavier, Dani Donovan, GegetheJing, Joyce Wert, Liya Hizkias and Shahem, musical group lovelytheband, musicians Alaina Castillo, Daya, Elle Winter, Jensen McRae and Kat Cunning, mental health experts and more to encourage mental health conversations this May