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Health care CEOs pledge $10 million toward nationwide public awareness and education campaign aimed at reducing firearm deaths, injuries and impact of gun violence on youth in America

PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season

Sesame Workshop, the Ad Council, COVID Collaborative, CDC and American Academy of Pediatrics Collaborate to Provide Answers to Parents’ Questions on Vaccines for Children Aged 6 Months and Up

On Wednesday, March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and the Ad Council immediately closed its offices—and sprang to action.

Honoring JPMorgan Chase’s Chairman and CEO Jamie Dimon and hosted by actress and comedian Cecily Strong, the event raised a record-breaking $8.2 million for the nonprofit’s national social impact campaigns

Nearly a third of Black and Hispanic adults in the U.S. are undecided about flu vaccination this season due to a perceived lack of susceptibility and questions around how the flu shot interacts with COVID-19 vaccines

In the five months since launching our historic COVID-19 Vaccine Education Initiative in partnership with the COVID Collaborative, we have made significant progress. Initially, about 30% of Americans said they would get vaccinated as soon as one was available to them, and about 20% said they would not agree to be vaccinated under any circumstances, leaving about 50% that were hesitant. This 50% is where we have focused our efforts, alongside more than 300 cross-sector partners.

New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities

With their unique barriers to vaccination, nearly half (45%) of young adults in America do not feel that they know enough to guide their decision about getting a COVID-19 vaccine

25 Million Eligible Americans Still Undecided, Young Adults and Parents of Teens Are Critical to Vaccine Acceptance

Huntsman Mental Health Institute Makes Lead $15 Million Contribution

On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.

New Study Shows Large Vaccine Hesitancy Among White Evangelicals

Honoring Walmart President & CEO Doug McMillon and hosted by ABC News’ Juju Chang and ESPN’s Hannah Storm, the event raised a record-breaking $7 million for the nonprofit’s national social impact efforts

With a Message of Hope and Unity, the Pope and Six Cardinals and Archbishops from North, Central and South America are Featured in a New PSA Reaching Global Audiences

Moments before Elvis Presley sang “Hound Dog” on The Ed Sullivan Show on October 28, 1956, he made a different kind of history backstage, where he got his polio vaccine in front of reporters. He had been recruited for this PR effort for a simple, brilliant reason—children were getting the vaccine, but teenagers and young adults weren’t. Who would they listen to? Well, they were listening to Elvis.