We provide social impact consulting to advise companies and causes on how to inspire and engage the public on social issues.
CHANGING THE CONVERSATION ABOUT POVERTY & ECONOMIC MOBILITY
In partnership with the Bill & Melinda Gates Foundation, we created a critically important learning initiative for creative agencies, brands, technology and media companies interested in changing the conversation on poverty and economic mobility in America.
WHO WE ARE
Ad Council Edge designs strategies that inspire action and engage the public. We bring decades of experience and the best minds in social marketing, communications, research and strategy to our projects.
WHAT WE DO
We start by deeply understanding where our clients can be most successful on their issue(s) and then identify new avenues for public engagement. We design customized approaches with our clients—using research, strategy or trainings—to help drive action on the most critical issues facing our country.
HOW WE WORK
We start by deeply understanding opportunities and challenges and then work together to create a customized strategy for engagement.
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