Good in Action
The NCAA has long barred student athletes from being paid “to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind.” That is, until June 21, 2021, when the Supreme Court unanimously ruled that the NCAA cannot stop student athletes from pursuing name, image, and likeness (NIL) deals or other financial opportunities. This decision marks a decisive turning point in the organization’s 115-year history.
August 25, 2021
Since the launch of our COVID-19 Vaccine Education Initiative, which includes more than 300 cross-sector partners and is the largest and most urgent communications effort in American history, we’ve deployed what we’ve called an air game and a ground game. What we mean is that we’re going big and broad with our messaging, in classic Ad Council fashion (the air game), and we’re also going deep into communities and finding new ways to engage with the people on the corner—the family doctors, the trusted pastors and the local pharmacists (the ground game). In other words, it’s not just about major tech companies, brands, government agencies, celebrities and influencers—it’s also about people like Cory Moskowitz at TransPromotion, a mobile advertising company.
June 30, 2021
June 19th is the anniversary of the emancipation of enslaved people in Galveston, Texas in 1865, which became a symbol of the end of slavery in America. This year, a 5,000-square-foot mural was unveiled at the Galveston location where Union General Gordon Granger read the orders that freed more than 250,000 people.
June 16, 2021
Since 2016, our Love Has No Labels campaign has promoted diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability. To celebrate Pride Month at a time when many people are still working remotely, the campaign has released a set of virtual backgrounds that will help you brighten up your next Zoom meeting—whether you’re a member of the LGBTQ+ community or an ally who wants to show your support.
June 15, 2021
Just because Black History Month is drawing to a close doesn’t mean education about Black history should. We thought we’d take this moment to round up some valuable partners, resources and collaborators that may inspire you or your organization to elevate Black voices through your work. Let’s commit to making every month Black History Month.
February 25, 2021
Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.
February 1, 2021
This piece was originally published in Ad Age.
December 10, 2020
This story, New Data: How Low-Income Minority Americans are Coping with COVID-19, was originally published by Aspen Ideas: Health.
May 18, 2020
On March 11, the clock ran out on our cultural sense of normalcy. When the World Health Organization declared COVID-19 a pandemic, the NBA reacted quickly, putting fan safety first by canceling the remainder of the season, and other pro sports leagues quickly followed—as did college sports. With stadiums and time slots left empty and billions of dollars in potential ad revenue lost, networks and live sports sponsors quickly pivoted.
April 30, 2020
Long before I became an assistant campaign manager at the Ad Council, I was a macaroni-and-cheese loving, horseback riding, extremely timid half-Asian girl in a coastal Connecticut town, raised by an English, Polish, Hungarian, Welsh, Swedish, German mother and a Chinese father. I never thought much about my identity until second grade, when I heard a racist remark from a classmate about how my lunch smelled. I noticed I had been targeted because of my race, not because of my personality or character. I asked myself, how can you judge a person without knowing them?
April 16, 2020