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Good in Action

New Campaign Helps Parents and Caregivers Find the Right Car Seat for Their Kids

This National Child Passenger Safety Week, the Ad Council and NHTSA deliver lifesaving reminders to ensure children are in the correct car seat for their age and size.
September 22, 2026

New ‘Out of Place’ PSAs Launch on World Alzheimer’s Day to Help Families Recognize Early Warning Signs of Alzheimer’s

The Ad Council and the Alzheimer’s Association launch newest creative for the Alzheimer’s Awareness campaign, helping loved ones identify signs that may be more than normal aging
September 21, 2026

More than 2 in 5 American Adults have Prediabetes, but Prevention of Type 2 Diabetes is Within Reach

New national PSAs encourage risk awareness and healthy lifestyle changes to help reverse prediabetes
September 15, 2026
Jenny Darling_Employee Welcome Post

Jenny Darling Named Chief Financial and Operations Officer at the Ad Council

The Ad Council announced today that Jenny Darling is joining the organization as Chief Financial and Operations Officer (CFOO). She succeeds Ken Kroll, who will be retiring after serving as CFOO for over 10 years.
September 10, 2026
Don't Wait. Reach Out. Still #7

This Buddy Check Week, VA and the Ad Council Encourage Veterans to Check In with One Another

During Suicide Prevention Month, the "Don't Wait. Reach Out." campaign launches new PSAs and highlights the power of Veteran-to-Veteran connection.
September 9, 2026

Champion for Good: Mike Williams

By Vanja Pantic
Meet Mike Williams: a seasoned creative leader and one of the original creative forces behind the Ad Council's “Love, Your Mind” campaign. An ambitious national effort, “Love, Your Mind” aims to help millions of Americans rethink their relationship with mental health, and was developed with lead partner Huntsman Mental Health Foundation and additional support from the Arthur M. Blank Family Foundation.
August 20, 2026

First-of-its-Kind "Agree to Agree" PSA Brings Firearm Injury Prevention Conversations Into Gaming Environments

In partnership with Sawhorse, the Ad Council's pioneering campaign uses familiar game tropes to spark meaningful gun safety dialogue that can keep kids and families safe
August 20, 2026

What Makes Us Human: A Decade of Finding Shared Humanity Through Creativity

By Vanja Pantic
More than ten years ago, the Ad Council and longtime creative agency partner R/GA launched "Love Has No Labels" with a simple but powerful premise: when we look beyond our assumptions, we can recognize the humanity we share with one another.
August 18, 2026

Champion for Good: Harry Kargman

By Courtney Jacobs
Beyond the boundaries of creativity and innovation stands Harry Kargman, founder and chief executive officer of Kargo and a member of the Ad Council's Board of Directors. In the digital advertising space, Kargo has not only delivered award-winning brand experiences, but harnessed the power of media as a force for good. Through its partnership with the Ad Council, Kargo has brought its signature high-impact formats and first-to-market ad innovation to purpose-driven campaigns like "Love, Your Mind."
July 29, 2026

General Motors CEO Mary Barra to be Honored at the Ad Council’s 72nd Annual Public Service Award Dinner

The Ad Council announced today that Mary Barra, Chair and CEO of General Motors, will be honored at the 72nd annual Public Service Award Dinner on December 3, 2026.
July 15, 2026