Good in Action
General Motors CEO Mary Barra to be Honored at the Ad Council’s 72nd Annual Public Service Award Dinner
The Ad Council announced today that Mary Barra, Chair and CEO of General Motors, will be honored at the 72nd annual Public Service Award Dinner on December 3, 2026.
July 15, 2026
The Ad Council Announces Sundial Media Group’s Kirk McDonald as Board Chair
Kirk McDonald, Chief Executive Officer for Sundial Media & Technology Group, has been named Chair of the Ad Council’s Board of Directors. He succeeds Rita Ferro, President of Global Advertising at The Walt Disney Company.
July 1, 2026
Cannes Lions 2026: A Deeper Look into Where We Are Headed
Cannes Lions has long been a place where our industry comes together, bringing people, ideas and perspectives into one shared space. That spirit of partnership and connection is what continues to bring people back year after year, and it's what makes the week such an important one for centering social impact alongside creativity. We spoke with some of the Ad Council’s leadership to hear how their takeaways are shaping where we go next, underscoring what’s possible when innovation, creativity and partnership are aligned around a shared goal for purpose-driven impact.
June 30, 2026
The Ad Council Launches Campaign Highlighting Community-Led Approaches to Preventing Violence and Building Safer Communities
New phase of “Agree to Agree” firearm injury prevention campaign shines a light on community violence intervention and its role in making communities safer
June 30, 2026
Students Help Educate on the Dangers of Distracted Driving Through the 2026 Project Yellow Light Competition
Students nationwide awarded scholarships for their winning TV, radio and billboard ads on Project Yellow Light’s 15th anniversary
June 26, 2026
For America’s 250th, Content Creators Star in Social Videos to Share Lessons Learned from Former U.S. Presidents and First Ladies
More Perfect and the Ad Council Partner with ATTN to Bring In Pursuit’s Historical Essays to Life for Young Adults
June 17, 2026
AI for Good: The Ad Council, Microsoft, DEPT® and RSM Join Together to Responsibly Enable Gun Safety Conversations
New “Agree to Agree” AI-powered chatbot directly connects individuals with helpful resources to prevent firearm injuries
June 17, 2026
Love Has No Labels Debuts New PSA Inspiring Connection in a Time When Americans Say it is Needed Most
Emmy-winning campaign uses real stories to highlight how connection is not rare, it’s innate, when we choose to lead with empathy and focus on our shared humanity
May 13, 2026
New PSAs Highlight the Power of Connection to Combat Isolation
This Mental Health Awareness Month and beyond, the “Seize the Awkward” campaign encourages teens and young adults to start conversations with friends who may be struggling
May 5, 2026
Leading With Purpose at POSSIBLE 2026
The push and pull of change and constancy was evident throughout POSSIBLE 2026. How are organizations using generative AI? How will our work change? Should we stick to what we’ve done before, or overhaul everything tomorrow?
May 4, 2026