Good in Action
This story, New Data: How Low-Income Minority Americans are Coping with COVID-19, was originally published by Aspen Ideas: Health.
May 18, 2020
On March 11, the clock ran out on our cultural sense of normalcy. When the World Health Organization declared COVID-19 a pandemic, the NBA reacted quickly, putting fan safety first by canceling the remainder of the season, and other pro sports leagues quickly followed—as did college sports. With stadiums and time slots left empty and billions of dollars in potential ad revenue lost, networks and live sports sponsors quickly pivoted.
April 30, 2020
Long before I became an assistant campaign manager at the Ad Council, I was a macaroni-and-cheese loving, horseback riding, extremely timid half-Asian girl in a coastal Connecticut town, raised by an English, Polish, Hungarian, Welsh, Swedish, German mother and a Chinese father. I never thought much about my identity until second grade, when I heard a racist remark from a classmate about how my lunch smelled. I noticed I had been targeted because of my race, not because of my personality or character. I asked myself, how can you judge a person without knowing them?
April 16, 2020
This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek.
April 6, 2020
As the COVID-19 pandemic unfolds, the Ad Council has mobilized quickly. Together with the Centers for Disease Control, the Department of Health and Human Services, the White House, and the country’s leading broadcast media, digital, and out-of-home companies, we’ve created and distributed urgent messaging to the American public about how we all can help slow the spread.
April 3, 2020
From its negative effect on the stock market to employers rethinking the way we work to the mad dash at the grocery store for toilet paper, coronavirus is changing how our world functions. But all hope is not lost.
March 12, 2020
Ad Council's Video Game Partnership with Guild Wars 2 Increases Player Engagement on Mental Health Awareness
Our Seize the Awkward campaign recently launched a partnership with Guild Wars 2 for their Friend/Ships celebration, and we’ve been seeing great engagement from players so far! Guild Wars 2 publisher NCSOFT created a t-shirt that players can have their in-game characters wear, to raise awareness of how friends can help and support one another through hard times. They also produced a moving video in which Guild Wars 2 community members share how their friends have helped them.
February 25, 2020
The Oscars last night had a blend of the many challenges and triumphs seen in previous years. The majority of the winners, as well as the nominees, fell into a common thread of mostly white, and mostly male - a trend that was only slightly changed in last year’s encouraging moments of firsts for many diverse and unrecognized communities.
February 10, 2020
On January 20, 2020, as we honor the life and legacy of Dr. Martin Luther King Jr., we’ll also be celebrating the 25th anniversary of MLK Day being designated as a national day of service. As the only federal holiday that is also a day of service, MLK Day invites Americans to go out and volunteer in their own communities – “a day on, not a day off.”
January 17, 2020