Good in Action
For America’s 250th, Content Creators Star in Social Videos to Share Lessons Learned from Former U.S. Presidents and First Ladies
More Perfect and the Ad Council Partner with ATTN to Bring In Pursuit’s Historical Essays to Life for Young Adults
June 17, 2026
AI for Good: The Ad Council, Microsoft, DEPT® and RSM Join Together to Responsibly Enable Gun Safety Conversations
New “Agree to Agree” AI-powered chatbot directly connects individuals with helpful resources to prevent firearm injuries
June 17, 2026
Love Has No Labels Debuts New PSA Inspiring Connection in a Time When Americans Say it is Needed Most
Emmy-winning campaign uses real stories to highlight how connection is not rare, it’s innate, when we choose to lead with empathy and focus on our shared humanity
May 13, 2026
New PSAs Highlight the Power of Connection to Combat Isolation
This Mental Health Awareness Month and beyond, the “Seize the Awkward” campaign encourages teens and young adults to start conversations with friends who may be struggling
May 5, 2026
Leading With Purpose at POSSIBLE 2026
The push and pull of change and constancy was evident throughout POSSIBLE 2026. How are organizations using generative AI? How will our work change? Should we stick to what we’ve done before, or overhaul everything tomorrow?
May 4, 2026
The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for “Never Happens” Campaign and Richard Scarry Partnership
On National Heatstroke Prevention Day, new PSAs remind parents and caregivers to never leave their children behind in a car.
May 1, 2026
When Technology Opens Doors: Accessibility and the Future of Innovation
As part of the Emerging Media and Technology team at the Ad Council, I spend a lot of time evaluating emerging products, tracking partnerships, and trying to understand where the industry is headed. Across categories and platforms, I keep noticing the same thing: the most meaningful innovation isn’t always the loudest. It’s not the flashiest product or the biggest announcement. It’s the work focused on removing barriers and expanding participation.
April 29, 2026
The Ad Council Elects 22 Members to Its Board of Directors
The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 22 members to its Board of Directors yesterday at its biannual Board meeting.
April 21, 2026
Champion for Good: Kim Kelleher
Kim Kelleher knows that media can help drive real change. As president and chief commercial officer at AMC Networks and a member of the Ad Council’s Board of Directors, she’s been a passionate advocate for using storytelling and scale to tackle some of the country’s most urgent challenges.
April 1, 2026
Take the Scenic Route: On Creativity at SXSW
Growing up in the Midwest, my family had an inside joke about the scenic overlooks scattering Interstate 94. After a few hours of stiff muscles in the backseat of my parents' minivan, my dad would spot a brown road sign during one of our frequent road trips: “Scenic Overlook 1 mile” and put his turn signal on.
March 19, 2026