Good in Action
Ad Council Launches New Maternal Mental Health Campaign As 3 In 4 Conditions Go Untreated
The Secret to Motherhood encourages new and expecting moms to prioritize their mental health as an essential part of caring for themselves and their child.
October 1, 2026
El Ad Council lanza nueva campaña de salud mental materna mientras 3 de cada 4 condiciones quedan sin tratamiento
El Secreto de Maternidad anima a las mamás nuevas y embarazadas a priorizar su salud mental como una parte esencial de su autocuidado y el cuidado de su bebé.
October 1, 2026
Why America Needs a New Public Education Campaign to Build the Skilled Trades Pipeline
All over the country, millions of young people are searching for pathways to stable, rewarding careers. There’s a massive opportunity for them to fill an estimated 2.1 million skilled trades positions that will be open by 2030.
September 30, 2026
New Campaign Helps Parents and Caregivers Find the Right Car Seat for Their Kids
This National Child Passenger Safety Week, the Ad Council and NHTSA deliver lifesaving reminders to ensure children are in the correct car seat for their age and size.
September 22, 2026
New ‘Out of Place’ PSAs Launch on World Alzheimer’s Day to Help Families Recognize Early Warning Signs of Alzheimer’s
The Ad Council and the Alzheimer’s Association launch newest creative for the Alzheimer’s Awareness campaign, helping loved ones identify signs that may be more than normal aging
September 21, 2026
More than 2 in 5 American Adults have Prediabetes, but Prevention of Type 2 Diabetes is Within Reach
New national PSAs encourage risk awareness and healthy lifestyle changes to help reverse prediabetes
September 15, 2026
Jenny Darling Named Chief Financial and Operations Officer at the Ad Council
The Ad Council announced today that Jenny Darling is joining the organization as Chief Financial and Operations Officer (CFOO). She succeeds Ken Kroll, who will be retiring after serving as CFOO for over 10 years.
September 10, 2026
This Buddy Check Week, VA and the Ad Council Encourage Veterans to Check In with One Another
During Suicide Prevention Month, the "Don't Wait. Reach Out." campaign launches new PSAs and highlights the power of Veteran-to-Veteran connection.
September 9, 2026
Champion for Good: Mike Williams
Meet Mike Williams: a seasoned creative leader and one of the original creative forces behind the Ad Council's “Love, Your Mind” campaign. An ambitious national effort, “Love, Your Mind” aims to help millions of Americans rethink their relationship with mental health, and was developed with lead partner Huntsman Mental Health Foundation and additional support from the Arthur M. Blank Family Foundation.
August 20, 2026
First-of-its-Kind "Agree to Agree" PSA Brings Firearm Injury Prevention Conversations Into Gaming Environments
In partnership with Sawhorse, the Ad Council's pioneering campaign uses familiar game tropes to spark meaningful gun safety dialogue that can keep kids and families safe
August 20, 2026