Good in Action
Love Has No Labels Debuts New PSA Inspiring Connection in a Time When Americans Say it is Needed Most
Emmy-winning campaign uses real stories to highlight how connection is not rare, it’s innate, when we choose to lead with empathy and focus on our shared humanity
May 13, 2026
New PSAs Highlight the Power of Connection to Combat Isolation
This Mental Health Awareness Month and beyond, the “Seize the Awkward” campaign encourages teens and young adults to start conversations with friends who may be struggling
May 5, 2026
Leading With Purpose at POSSIBLE 2026
The push and pull of change and constancy was evident throughout POSSIBLE 2026. How are organizations using generative AI? How will our work change? Should we stick to what we’ve done before, or overhaul everything tomorrow?
May 4, 2026
The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for “Never Happens” Campaign and Richard Scarry Partnership
On National Heatstroke Prevention Day, new PSAs remind parents and caregivers to never leave their children behind in a car.
May 1, 2026
When Technology Opens Doors: Accessibility and the Future of Innovation
As part of the Emerging Media and Technology team at the Ad Council, I spend a lot of time evaluating emerging products, tracking partnerships, and trying to understand where the industry is headed. Across categories and platforms, I keep noticing the same thing: the most meaningful innovation isn’t always the loudest. It’s not the flashiest product or the biggest announcement. It’s the work focused on removing barriers and expanding participation.
April 29, 2026
The Ad Council Elects 22 Members to Its Board of Directors
The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 22 members to its Board of Directors yesterday at its biannual Board meeting.
April 21, 2026
Champion for Good: Kim Kelleher
Kim Kelleher knows that media can help drive real change. As president and chief commercial officer at AMC Networks and a member of the Ad Council’s Board of Directors, she’s been a passionate advocate for using storytelling and scale to tackle some of the country’s most urgent challenges.
April 1, 2026
Take the Scenic Route: On Creativity at SXSW
Growing up in the Midwest, my family had an inside joke about the scenic overlooks scattering Interstate 94. After a few hours of stiff muscles in the backseat of my parents' minivan, my dad would spot a brown road sign during one of our frequent road trips: “Scenic Overlook 1 mile” and put his turn signal on.
March 19, 2026
The Ad Council Taps Teen Insights, Voices for a Bold New Approach to Teen Mental Health
This World Teen Mental Wellness Day, the Ad Council announced the latest extension of its “Love, Your Mind” initiative, with a new focus on helping teens take action to support their mental health.
March 2, 2026
Champion for Good: Rhonesha Byng
Meet Rhonesha Byng, founder and CEO of Her Agenda, the award‑winning digital media company redefining how ambitious millennial women access opportunity. Through their partnership with the Ad Council, Her Agenda has helped extend the reach and impact of our “Saving for Retirement” campaign—equipping adults with the knowledge and confidence to start planning for their financial futures. We spoke with Rhonesha about building pathways to empowerment, why social impact is core to her mission, and the piece of advice that continues to guide her work.
February 13, 2026