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Adoption From Foster Care FAQ

What is the adoption campaign?
Since 2004, the Ad Council has partnered with the U.S. Department of Health and Human Services’ Children’s Bureau and AdoptUSKids on a national adoption recruitment campaign to encourage the adoption of children and teens from foster care. There are nearly 109,000 youth under the age of 18 waiting to be adopted. Teens have lower adoption rates than younger children, and often wait longer to be adopted. But no matter their age, all kids need a supportive and loving family, and the teenage years are an especially critical time for parental help and guidance.

Who is the adoption campaign's target audience?
Adults ages 35 to 60-years-old, specifically prospective adoptive parents that have considered adopting but have not yet started the process.

What is the latest adoption campaign PSA?
The latest campaign PSAs showcase adoptive families sharing their personal stories of adoption and the mutual rewards that come with it. The PSAs feature the tagline “You can’t imagine the reward,” reassuring prospective parents that adopting a teen can bring growth and joy – both for parents and teens – in new and life-changing ways.

What is the adoption call to action?
Visit AdoptUSKids.org or call 888-200-4005 to learn more about the adoption process.

How do I get copies and access the public service announcements?
All PSAs are available for preview and can be accessed by media supporters on our site.

To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.

AdCouncil.org Features Include:

  • TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
  • Enhanced search functionality, including faceted search with new filter options
  • Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server

Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.