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Community and Opportunity

Adoption from Foster Care

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Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. But no matter our age, we never outgrow the need for family, and the teenage years are an especially critical time for parental help and guidance.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 1,000,000 children and youth that have been adopted from the U.S. foster care system since 2004.
Sponsors
AdoptUSKids, U.S. Department of Health and Human Services' Administration for Children and Families
Agencies
Edelman, The Barbarian Group, Wordsworth & Booth, Ad Council Creative Studio, Durable Goods, Caravan

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