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Child Car Safety FAQ

What is the Child Car Safety campaign?
The Child Car Safety Campaign ensures parents and caregivers are properly securing their children in the best car seat, booster seat, or seat belt for their age and size, while also reminding parents to buckle up their child in the back seat.

The campaign celebrates child car safety as an act of love and reminds parents and caregivers that loving and protecting their children means double-checking that they are secured in the right car seat for their age and size.

What's the scale of this issue?
Motor vehicle crashes are a leading cause of death for children 14 and younger. In 2023, 556 children 12 and younger were killed in traffic crashes while riding in passenger vehicles.

According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2023, over 38,984 people died in distraction-affected crashes.

However, when car seats are used correctly, they can reduce the risk of fatal injury by 71% for infant's and 54% for toddlers.

Who is the Child Care Safety campaign's target audience?
Child Car Safety Campaign targets parents and caregivers with children ages 0-14. 

How do I get copies and access the public service announcements?
All PSAs are available for preview and can be accessed by media supporters on our site.

To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.

AdCouncil.org Features Include:

  • TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
  • Enhanced search functionality, including faceted search with new filter options
  • Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server

Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.