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Heatstroke Prevention FAQ

What is the Heatstroke Prevention campaign?
The Heatstroke Prevention campaign aims to increase awareness of the risks of a child being forgotten/left/alone in a car. The objective is to encourage parents/caregivers to habitually check all seating areas and lock car doors before walking away from their car.

What's the scale of this issue?
Parked cars get hot, fast – and can be deadly. A child’s body temperature rises three to five times faster than an adult’s, and even at temperatures as low as 60°F, a child that has been forgotten, left behind in, or gained access to a parked car can be at risk of heatstroke.

Since 1998, more than 1,040 child hot car deaths have occurred. Of those, 52.6% were forgotten in a car by a parent/caregiver, 23.8% gained access to and became trapped in a car, and 21.8% were left behind in a car.

Who is the Heatstroke Prevention campaign's target audience?
The Heatstroke Prevention campaign targets parents and caregivers of children between the ages of 0-5.

How do I get copies and access the public service announcements?
All PSAs are available for preview and can be accessed by media supporters on our site.

To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.

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  • TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
  • Enhanced search functionality, including faceted search with new filter options
  • Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server

Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.