Heatstroke Prevention Campaign Toolkit
This toolkit is a resource to extend the reach of this important campaign. It includes PSAs, printable materials, social media assets, and helpful tips to engage your partners and your community. Heatstrokes are the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. This campaign reminds families with children that these tragedies can happen to anyone, but they are always preventable.
Below are tips to amplify your support:
- Make It Newsworthy: Incorporate content into your local news segments. Talking points available.
- Post on Social: Use our pre-scripted content, or create your own.
- Share Online and Offline: Embed our PSAs and social graphics on your site and social channels. Use our guide for local activation and event ideas.
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3-5A child’s body temperature rises 3-5 times faster than an adult’s does.
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1 in 4One in four hot car deaths happen when kids get into cars and can't get out.
Campaign Fact Sheet
This one-page fact sheet includes background information on the Ad Council's Heatstroke Prevention campaign.
Featured News
The Latest PSAs Developed by Chemistry Spread Awareness About the Dangers of Pediatric Vehicular Heatstroke and Remind Parents and Caregivers to Always “Stop. Look. Lock.”
Frequently Asked Questions
Learn more about the campaign and get answers to some frequently asked questions about how to support the important message of heatstroke prevention.
Related campaigns
Child Car Safety
Motor vehicle crashes remain a leading cause of death for children under 14. This campaign celebrates child car safety as an act of love and reminds parents and caregivers that loving and protecting their children means double-checking that they are secured in the right car seat for their age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
Distracted Driving Prevention
Using your phone while driving is dangerous. According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2023, over 38,984 people died in distraction-affected crashes. And even though drivers know that using their phone while driving is dangerous, they’re doing it anyway, from sending messages or checking apps to creating content.
The temptation for tech is visceral and ever-present, so drivers don’t always realize when they shift into distracted driving. To help address the disconnect between awareness and behavior, the campaign aims to name the problem and encourages drivers ages 18-34 to keep their eyes forward and avoid driving distracted.
The temptation for tech is visceral and ever-present, so drivers don’t always realize when they shift into distracted driving. To help address the disconnect between awareness and behavior, the campaign aims to name the problem and encourages drivers ages 18-34 to keep their eyes forward and avoid driving distracted.
Youth Firearm Injury Prevention
The Youth Firearm Injury Prevention campaign, Agree to Agree, raises awareness of a pressing health crisis impacting youth: gun violence. Firearm injuries are the leading cause of death for children and teens ages 1-17 in the U.S. And while many people believe that gun violence is a highly divisive topic with no common ground or agreement, research shows that we agree on more than we think. From parents, gun owners, non-gun owners, gun violence survivors, health care professionals and more, we agree that gun injuries shouldn’t be the leading cause of death for children and teens. The campaign encourages productive conversations about gun violence to help protect children and teens, and is focused on reaching distinct audiences, including parents and those with children in their lives, and health care professionals.
All creative drives to AgreetoAgree.org — or the health care professional tailored experience at AgreetoAgree.org/HealthCare — where visitors can explore conversation guides and resources to learn more about the impact of gun injuries on children and teens, and support collaborative conversations about preventing gun violence.
Explore the campaign toolkit.
All creative drives to AgreetoAgree.org — or the health care professional tailored experience at AgreetoAgree.org/HealthCare — where visitors can explore conversation guides and resources to learn more about the impact of gun injuries on children and teens, and support collaborative conversations about preventing gun violence.
Explore the campaign toolkit.
