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Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.

Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.

Skills-First Hiring is reshaping how we think about talent, and creator content is helping accelerate that shift. At the Ad Council, we believe the messenger is just as important as the message—and through Creators for Good, our in-house talent engagement arm, we continue to innovate and redefine the role creators and trusted messengers play in our industry.

The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 33 new members to its Board of Directors.

New digital resource hub developed through work of AMA’s Firearm Injury Prevention task force and as part of national “Agree to Agree” campaign to help clinicians discuss firearm injury prevention with patients

The television broadcasting company accounted for more than 11,000 Buzzed Driving Prevention PSA detections during the annual industry initiative