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Skills-First Hiring is reshaping how we think about talent, and creator content is helping accelerate that shift. At the Ad Council, we believe the messenger is just as important as the message—and through Creators for Good, our in-house talent engagement arm, we continue to innovate and redefine the role creators and trusted messengers play in our industry.

In 1944, the USDA Forest Service, National Association of State Foresters and Ad Council launched the first poster featuring Smokey Bear. This national wildfire prevention awareness campaign asked Americans to take personal responsibility and do their part to help prevent unwanted wildfires.

Each year, the Cannes Lions International Festival of Creativity brings together leaders in advertising, communications and media to showcase award-winning work, advance global conversations and inspire new avenues for creativity. Alongside seasoned CMOs, rising stars of the industry are also making their mark.

The television broadcasting company accounted for more than 11,000 Buzzed Driving Prevention PSA detections during the annual industry initiative

The Ad Council announced today that Jennifer Mamlet is joining the organization as Chief Development Officer.

Long-running Finish Your Diploma campaign encourages the 30 million adults in the US without a high school diploma to take the first step to a brighter future