More Perfect and the Ad Council Partner with ATTN to Bring In Pursuit’s Historical Essays to Life for Young Adults

New “Agree to Agree” AI-powered chatbot directly connects individuals with helpful resources to prevent firearm injuries

Emmy-winning campaign uses real stories to highlight how connection is not rare, it’s innate, when we choose to lead with empathy and focus on our shared humanity

The push and pull of change and constancy was evident throughout POSSIBLE 2026. How are organizations using generative AI? How will our work change? Should we stick to what we’ve done before, or overhaul everything tomorrow?

As part of the Emerging Media and Technology team at the Ad Council, I spend a lot of time evaluating emerging products, tracking partnerships, and trying to understand where the industry is headed. Across categories and platforms, I keep noticing the same thing: the most meaningful innovation isn’t always the loudest. It’s not the flashiest product or the biggest announcement. It’s the work focused on removing barriers and expanding participation.

Kim Kelleher knows that media can help drive real change. As president and chief commercial officer at AMC Networks and a member of the Ad Council’s Board of Directors, she’s been a passionate advocate for using storytelling and scale to tackle some of the country’s most urgent challenges.

Who’s familiar with GenAI, and who uses it? What messaging is most helpful for users, and how much trust do they place in results?

When shopping at the grocery store, what drives American consumers to pick up a sustainable item over one that’s not?

It’s clear that switching from fossil fuels to clean, efficient electric appliances can save households money, increase health, and improve our environment. What would motivate homeowners to actually make the switch?