News & Insights
With two dozen year-round campaigns, a robust blog presence and an in-house institute publishing original research, we’ve always got news to share and insights to explore.
Read Our Latest Press Releases
Catch up on all our major announcements, from campaign launches to awards and welcoming new board members!
Ad Council Launches New Maternal Mental Health Campaign As 3 In 4 Conditions Go Untreated
The Secret to Motherhood encourages new and expecting moms to prioritize their mental health as an essential part of caring for themselves and their child.
October 1, 2026
New Campaign Helps Parents and Caregivers Find the Right Car Seat for Their Kids
This National Child Passenger Safety Week, the Ad Council and NHTSA deliver lifesaving reminders to ensure children are in the correct car seat for their age and size.
September 22, 2026
New ‘Out of Place’ PSAs Launch on World Alzheimer’s Day to Help Families Recognize Early Warning Signs of Alzheimer’s
The Ad Council and the Alzheimer’s Association launch newest creative for the Alzheimer’s Awareness campaign, helping loved ones identify signs that may be more than normal aging
September 21, 2026
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Take a Deep Dive into Our Blog
We're all about sharing actionable insights on driving impact. On our blog, voices from across our organization — and some incredible partners! — take you behind the scenes of new launches, cause-oriented innovations, and so much more.
Why America Needs a New Public Education Campaign to Build the Skilled Trades Pipeline
All over the country, millions of young people are searching for pathways to stable, rewarding careers. There’s a massive opportunity for them to fill an estimated 2.1 million skilled trades positions that will be open by 2030.
September 30, 2026
Champion for Good: Mike Williams
Meet Mike Williams: a seasoned creative leader and one of the original creative forces behind the Ad Council's “Love, Your Mind” campaign. An ambitious national effort, “Love, Your Mind” aims to help millions of Americans rethink their relationship with mental health, and was developed with lead partner Huntsman Mental Health Foundation and additional support from the Arthur M. Blank Family Foundation.
August 20, 2026
What Makes Us Human: A Decade of Finding Shared Humanity Through Creativity
More than ten years ago, the Ad Council and longtime creative agency partner R/GA launched "Love Has No Labels" with a simple but powerful premise: when we look beyond our assumptions, we can recognize the humanity we share with one another.
August 18, 2026
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Download Our Latest Reports
Leveraging the Ad Council’s decades-long history of launching impactful, data-driven campaigns, the Ad Council Research Institute works with brand, corporate and nonprofit partners and clients to conduct research, test messaging, build knowledge of the influencer landscape, and optimize performance indicators. Check out our latest reports, and learn more about ACRI!
GenAI Study
Who’s familiar with GenAI, and who uses it? What messaging is most helpful for users, and how much trust do they place in results?
December 11, 2025
Sustainability Study
When shopping at the grocery store, what drives American consumers to pick up a sustainable item over one that’s not?
September 19, 2025
Powering the Future Study
It’s clear that switching from fossil fuels to clean, efficient electric appliances can save households money, increase health, and improve our environment. What would motivate homeowners to actually make the switch?
January 6, 2025
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