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Diego Scotti, CMO of Verizon, has been named Chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, Chief Client Officer and Chief Business Officer, IPG.

The Ad Council, National Association of State Foresters and the USDA Forest Service are releasing new PSAs today as part of the iconic Smokey Bear Wildfire Prevention campaign.

Allen Media Group (AMG) received the 2023 Catalyst Award for their outstanding support of Ad Council public service campaigns over the past year, particularly their dedication to the anti-buzzed driving campaign, Project Roadblock.

The new program will tap influential creators to inform campaign strategy, platform messaging and overall execution of the Ad Council’s Creators for Good efforts

Coalition of government, nonprofit and faith organizations unite to raise awareness about the importance of mental health and offer resources at The dReam Center Church of Atlanta services.

Lung cancer is the leading cause of cancer deaths in the U.S. and has one of the lowest survival rates compared to other major cancers – but early detection through a new, low-dose CT scan provides lifesaving hope. According to the National Cancer Institute, when screening is used to detect lung cancer before it spreads, the likelihood of surviving five years or more improves to over 60%. However, although 14.2 million Americans are eligible, less than 6% of those at high risk for lung cancer have been screened. *

Study commissioned by Campaign Legal Center aims to determine confidence in American elections and election process

With generative AI and the metaverse at the forefront of emerging media conversations, Roblox cannot be ignored as a frontrunner in the digital experiences space. Having joined the online game platform myself in 2009, it has been fascinating to watch Roblox grow and mature over the years. And now, the platform is at a critical juncture. What started as a relatively small group of game developers and users has exploded into a vibrant community spanning the entire globe.

In today’s divisive political landscape, it’s more important than ever to be prepared when it comes to crisis communications. With social media and ever-evolving technology, the demand for crises to be managed effectively and efficiently has only been amplified. Preparing in advance is vital to safeguarding your brand in challenging moments.

New PSA celebrates the hopeful side of what is possible when people are nourished, encouraging audiences to join the movement to end hunger

The report debuts as the Ad Council embarks on a new campaign to help individuals who have or are at risk of developing substance use disorders navigate resources and start their recovery journeys

According to a recent Ad Council study, 95% of employees take time off due to mental health issues but cite another reason.

I remember when I heard the term “green” for the first time. As a consumer, I felt empowered. I was motivated to support companies that prioritized people and planet – not just profit. As a marketer, I saw this as a breakthrough opportunity to reach new consumers and shift behaviors toward more sustainable options.

Each year, at our Annual Public Service Award Dinner, the Ad Council celebrates the leaders and organizations that make our social impact campaigns possible. The Annual Dinner is an opportunity to showcase not only the campaigns moving the needle on today’s most pressing issues, but the dedicated community heroes who bring those efforts to life daily.

NEW YORK, NY, April 21, 2023 — The Ad Council, America’s leader in using the power of communications to drive social impact at scale, elected 19 new members to its Board of Directors during its spring meeting held yesterday in Washington, DC. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, dentsu Americas, and Chief Global Client Officer, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.

According to the CDC, 26% of people in the United States are currently living with a disability. And as of 2021, 95% of Americans utilize the Internet. What this data tells us is that if your organization is hosting content online, your audience includes those living with disabilities. In 2023, creating content that is accessible is a necessity—but creating accessible content benefits everyone, not just those living with disabilities.