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Distracted Driving Prevention FAQ

What is the Distracted Driving Prevention campaign?
The Distracted Driving Prevention campaign is an initiative from NHTSA and the Ad Council that aims to highlight the dangers of distracted driving. Even though drivers recognize using their phones while driving is dangerous, they're doing it anyway - from talking on a cell phone, texting and driving, and content creation.

This campaign aims to encourage drivers ages 18-34 to put the phone down while driving and remind them to keep their eyes forward.

What's the scale of the issue of distracted driving?
According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2023, over 38,984 people died in distraction-affected crashes.

In 2023, distracted driving crashes accounted for 13% of injury crashes, and 13% of all police-reported motor vehicle traffic crashes. Five percent of drivers ages 15 to 20 involved in fatal crashes were reported as distracted at the time of the crash.

Who is the Distracted Driving Prevention campaign's target audience?
The Distracted Driving Prevention campaign works to highlight the dangers of distracted driving to drivers ages 18-34 and encourages drivers to keep their eyes forward while driving. 

How do I get copies and access the public service announcements?
All PSAs are available for preview and can be accessed by media supporters on our site.

To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.

AdCouncil.org Features Include:

  • TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
  • Enhanced search functionality, including faceted search with new filter options
  • Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server

Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.