Distracted Driving Prevention Campaign Toolkit
This toolkit is a resource to extend the reach of this important campaign. It includes PSAs, printable materials, social media assets, and helpful tips to engage your partners and your community. The goal is to encourage drivers ages 18-34 to keep their eyes forward and avoid driving distracted.
Below are tips to amplify your support:
- Make It Newsworthy: Incorporate content into your local news segments. Talking points available.
- Post on Social: Use our pre-scripted content, or create your own.
- Share Online and Offline: Embed our PSAs and social graphics on your site and social channels. Use our guide for local activation and event ideas.
-
3,275
In 2023, there were 3,275 people killed in motor vehicle crashes involving distracted drivers. -
38,984+
Over the ten-year period from 2012 to 2023, over 38,984 people died in distraction-affected crashes.
Featured News
For Goodness Sakes, NHTSA and the Ad Council Release New Creative for Distracted Driving Prevention Month
Resources for Campaign Amplification
We've provided all the resources you need to support the message of Distracted Driving Prevention in your community. Check out the documents below and click through to view all content available.
Featured News
Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs
Frequently Asked Questions
- What is the distracted driving prevention campaign?
-
The Distracted Driving Prevention campaign is an initiative from NHTSA and the Ad Council that aims to highlight the dangers of distracted driving. Even though drivers recognize using their phones while driving is dangerous, they're doing it anyway - from talking on a cell phone, texting and driving, and content creation.
This campaign aims to encourage drivers ages 18-34 to put the phone down while driving and remind them to keep their eyes forward. - What's the scale of the issue of distracted driving?
-
According to the National Highway Traffic Safety Administration (NHTSA), over the ten-year period from 2012 to 2023, over 38,984 people died in distraction-affected crashes.
In 2023, distracted driving crashes accounted for 13% of injury crashes, and 13% of all police-reported motor vehicle traffic crashes. Five percent of drivers ages 15 to 20 involved in fatal crashes were reported as distracted at the time of the crash. - Who is the distracted driving prevention campaign's target audience?
- The Distracted Driving Prevention campaign works to highlight the dangers of distracted driving to drivers ages 18-34 and encourages drivers to keep their eyes forward while driving.
- How do I get copies and access the public service announcements?
-
All PSAs are available for preview and can be accessed by media supporters on our site.
To download our PSAs, you will be required to sign up for assets here and create a new username and password. You can browse and preview our PSAs by using our enhanced search functionality, including faceted search with new filter options. You can search by "Campaign", "Asset" and/or "Media Type." You can also use the advanced search or keyword search for more options. Once you find the PSAs you are interested in and you are ready to download you will be required to sign in using your username and password.
AdCouncil.org Features Include:
• TV, Radio, Online/Mobile, Print & Out Of Home formats available - including broadcast quality HD + SD TV spots
• Enhanced search functionality, including faceted search with new filter options
• Cart feature with options to download PSAs from cart, email PSAs from cart, or save PSAs to your FTP server
Once you access these files, you can use them for educational purposes or in donated media space and time. We would appreciate your help in encouraging media stations or websites to donate space for these ads. To help you with that process, we have some support materials available in the Media Outreach section. Please note: expired PSAs are NOT available for broadcast.
Related campaigns
Child Car Safety
Motor vehicle crashes remain a leading cause of death for children under 14. This campaign celebrates child car safety as an act of love and reminds parents and caregivers that loving and protecting their children means double-checking that they are secured in the right car seat for their age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
Buzzed Driving Prevention
The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men ages 21 to 34 to recognize all they put at risk when they drive after drinking, and highlights that their decisions can impact both themselves and their loved ones.
The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men ages 21 to 34 to recognize all they put at risk when they drive after drinking, and highlights that their decisions can impact both themselves and their loved ones.
Heatstroke Prevention
Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. Parked cars get hot, fast – and can be deadly. A child’s body temperature rises 3-5 times faster than an adult’s does, and even at temperatures as low as 60°F, a child that has been forgotten or left behind or gained access to a parked car can be at risk of heatstroke within minutes. This campaign reminds families with children that these tragedies can happen to anyone, but they are always preventable.
To learn more about how to prevent heatstroke deaths visit www.nhtsa.gov/heatstroke or www.nhtsa.gov/hipertermia.
To learn more about how to prevent heatstroke deaths visit www.nhtsa.gov/heatstroke or www.nhtsa.gov/hipertermia.
