Ad Council Search

Washington, D.C., June 10, 2021 – Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other and with the outdoors. The PSAs culminate in a singular ask: make the forest part of your family’s story.

Austin Powers, Casablanca, Harry Potter, The Lord of the Rings, and others are reimagined with characters wearing face masks in new PSA to air across the WarnerMedia ecosystem

New partnership urges Americans to have meaningful conversations with one another despite their differences

New partnership kicks off with a fully integrated PSA promoting diversity and inclusion