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Industry veteran will lead the Ad Council’s diversity, equity and inclusion efforts

Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.

High School and College Students Will Have Winning TV, Radio and Billboards Displayed Nationally

Together with Complex Networks, the Ad Council, CDC launch shareable safety tips, as COVID-19 cases continue to rise throughout the country

NEW YORK, NY, April 29, 2021 – When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations.

National integrated effort, created by dentsumcgarrybowen, to provide information and resources at new Coping-19.org website that will help Americans address mental health challenges

Broad coalition convenes to promote welcoming attitudes and actions in communities across America

Leading Creative and Media Partners Extend Ad Council’s Ongoing Coronavirus Response Efforts

Hayley Romer, Chief Revenue Officer and Publisher of The Atlantic, is Named Secretary of the Board

National Campaign from the Ad Council, CDC, and 3AM encourages all Americans to see the person behind the face mask

Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes

Singh brings over 20 years of sustainability and economic development experience to the Committee to help the Ad Council identify social issues to consider for upcoming national public service campaigns

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S.

PSA Features New Song from Alicia Keys, ‘Good Job’

With an unprecedented surge in gun sales and increased mental health challenges amid COVID-19, Brady and the Ad Council release new "End Family Fire" PSAs to highlight risks of suicide with unsecured firearms in the home

Report reveals top messages to drive voter engagement for Gen Z, millennial, Gen X and baby boomer generations